
Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales skyrocket
Hindustan TimesShopping mania is at an all-time high during the 2024 holiday season, with Adobe forecasting Cyber Monday’s record-high peak will surpass Black Friday to become the biggest shopping day of the year. Despite the shopping holiday previously being “anchored by in-store shopping,” Pandy noted that “with mobile, AI, and chatbots reshaping consumer behaviour, we expect online sales to continue growing in the years ahead.” Massive holiday shopping period sales to reach new peak with Cyber Monday With Black Friday already having cracked a landmark achievement, Cyber Monday is projected to shoot past the figures and earning its title as the biggest shopping day of the year, recording $13.2 billion in online sales. Additionally, Adobe also predicted that the cumulative shopping season formula of Thanksgiving + Black Friday + Cyber Monday would bring in $40.6 billion in sales, making up for nearly 17% of holiday sales in general. The surge also had the “buy now, pay later” trend to thank, which as per QZ.com, made for the substantial chunk of $686 million of online sales for Black Friday.
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