Amazon loses trademark appeal after 'targeting' UK shoppers on its US website
Hindustan TimesAmazon lost an appeal on Wednesday against a ruling that it had infringed UK trademarks by targeting British consumers on its U.S. website, in a potentially significant judgment for other online retailers. Amazon appealed last year to the United Kingdom's Supreme Court, which unanimously ruled that its U.S. website was "targeting consumers in the UK". READ | Amazon aggregator Thrasio's arduous road to filing Chapter 11 bankruptcy despite raising billions Lifestyle Equities said Amazon had infringed its trademarks by selling U.S. branded goods to British consumers via its U.S. website, which Amazon denied. The Supreme Court said in Wednesday's ruling that Amazon's U.S. website automatically contains boxes stating "Deliver to United Kingdom" when it detects a user is based in the UK.
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