Game Plan: Puma partners with P.V. Sindhu, bolsters women's sports focus
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2 days, 4 hours ago

Game Plan: Puma partners with P.V. Sindhu, bolsters women's sports focus

Live Mint  

Puma India is taking a powerful leap into badminton, teaming up with Olympic medallist P.V. Sindhu to rally support for women’s sports and grassroots participation, signalling its next big play in the Indian sportswear market. Puma’s latest partnership with Sindhu follows its long-term association with cricket icon Virat Kohli. Expanding focus Puma’s association with Sindhu also reflects its commitment to promoting women’s sports. Despite intense competition from brands like Decathlon and Skechers, Puma remains the market leader in India’s sportswear segment.

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History of this topic

P.V. Sindhu hopes to channel fresh optimism, vintage dominance as she begins season at India Open
1 day, 21 hours ago

P.V. Sindhu hopes to channel fresh optimism, vintage dominance as she begins season at India Open

The Hindu  

There was something different about PV Sindhu. While this new-look Sindhu caught everyone’s attention, fans of the sport will hope for a vintage Sindhu performance when she kicks off her 2025 season at the India Open in Delhi this week. File photo | Jonatan Christie and Anthony Sinisuka Ginting of Indonesia celebrate with Coach Irwansyah after the Men’s Final at …

Puma India rubbishes reports of ending deal with Virat Kohli: 'Relationship is long-standing and continues'
11 months, 1 week ago

Puma India rubbishes reports of ending deal with Virat Kohli: 'Relationship is long-standing and continues'

Hindustan Times  

The sports brand Puma has dismissed reports regarding Virat Kohli ending his partnership with the company. Virat Kohli during the 2023 World Cup “PUMA’s relationship with Virat Kohli is long-standing and continues,” Balagopalan said in an official release. A report from CNBCTV18 had earlier stated that Kohli will end his 8-year-long association with Puma India and is expected to join …

Puma reaffirms association with Virat Kohli, sportswear giant denies reports of ending deal with India star
11 months, 1 week ago

Puma reaffirms association with Virat Kohli, sportswear giant denies reports of ending deal with India star

India Today  

Sportswear giant Puma has refuted claims that their association with Virat Kohli will be coming to an end after media reports on February 7. It was said that Indian star was poised to become the face of Agilitas Sports Pvt Ltd, a company founded by former Puma India Managing Director Abhishek Ganguly in May 2023. However, Puma have now stated …

Puma India signs 15 Tokyo Olympic-bound athletes, three para athletes
3 years, 6 months ago

Puma India signs 15 Tokyo Olympic-bound athletes, three para athletes

The Hindu  

Puma India, part of the global sportswear giant, has signed 15 Olympic-bound Indian athletes and three para athletes for the upcoming national and international tournaments. The brand has signed legendary boxer MC Mary Kom, sprinter Dutee Chand, boxer Pooja Rani, track and field athlete Tejinder Singh, shooter Manu Bhaker, swimmer Srihari Nataraj, hockey players Rupinder Pal Singh, Harmanpreet Singh, Mandeep …

PV Sindhu named ambassador for BWF's 'i am badminton' campaign
4 years, 8 months ago

PV Sindhu named ambassador for BWF's 'i am badminton' campaign

Deccan Chronicle  

New Delhi: World Champion P V Sindhu was on Wednesday unveiled as one of the ambassadors for Badminton World Federation 's 'i am badminton' awareness campaign. Besides Sindhu, other ambassadors include Canada's Michelle Li, Chinese duo of Zheng Si Wei and Huang Ya Qiong, England's Jack Shephard, Germany's Valeska Knoblauch, Hong Kong's Chan Ho Yuen and Germany's Marc Zwiebler, who …

P. V. Ramana: ‘In some aspects, badminton and volleyball are similar’
5 years, 11 months ago

P. V. Ramana: ‘In some aspects, badminton and volleyball are similar’

The Hindu  

P. V. Ramana takes a keen interest in daughter P. V. Sindhu’s physical preparations. A member of India’s 1986 Asian Games volleyball team that won the bronze medal, and an Arjuna awardee, he can provide inputs from his own sport. If some point I make is not correct, her coaches in badminton are there to decide.” Read | Sindhu sets …

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