8 years, 1 month ago

Kicking off a whole new approach

How long-term thinking can help realize China's goals on the pitch English Premier League club West Bromwich Albion will travel to Shanghai this summer - a much easier journey than its previous visit to China, nearly four decades ago. On May 19, 1978, West Brom blanked China's national team 2-0 in front of 89,400 spectators at Workers' Stadium in the capital - a throng that included the late leader Deng Xiaoping, the "architect" of reform initiatives that helped grow today's China into the world's second largest economy. "The target is to have a major Chinese presence in global soccer with a plan to ensure that is reflected with a significant presence in China." "Use the Chinese market and Asian brands to develop global soccer in Asia, and in China," he said. Perry's vision moved closer to becoming a reality last April when China's national soccer drive was officially directed toward the target of becoming a top-class soccer nation by 2050.

China Daily

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