Creating a Chinese brand

Creating a Chinese brand By Li Qian Chinadaily.com.cn Staff Writer Updated: 2008-06-27 13:44 Customers shop at the Xiushui Street market. Alvarado is just one of nearly 50,000 customers at Xiushui every day, of whom 80 percent are foreigners, according Wang Zili, general manager of the market. Chinese vice premier Wang Qishan noted Xiushui Street as an example of China's progress in IPR protection in an interview with The Wall Street Journal in mid-June, during his staying in the United States for the fourth China-US Strategic Economic Dialogue. "On every Beijing-bound international flight there are Xiushui Street customers," said Wang, in his office on the top floor of the six-storey building adjacent to Beijing's booming central business area.