'Can't speak Kannada in Bengaluru? Come to Delhi': Cars24 CEO's hiring post is viral
3 weeks, 1 day ago

'Can't speak Kannada in Bengaluru? Come to Delhi': Cars24 CEO's hiring post is viral

India Today  

Vikram Chopra, CEO of the online used car marketplace Cars24, has triggered a debate on social media with a hiring post that has gone viral. The graphic itself invoked the ongoing language debate in Bengaluru, stating, “Still can’t speak Kannada after years in Bengaluru? One user commented, “Delhi NCR has its charm, but before calling it ‘better,’ let’s take a moment to consider the reality. That’s where Bangalore actually wins and Delhi loses.” Vikram Chopra’s post may have successfully drawn attention, but it has also ignited broader conversations about professional messaging, regional biases, and the dynamics of India’s metropolitan cultures.

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History of this topic

Cars24 CEO sparks language racism debate on social media with ‘Bengaluru Dig’. Jobs posting goes viral
3 weeks, 1 day ago

Cars24 CEO sparks language racism debate on social media with ‘Bengaluru Dig’. Jobs posting goes viral

Live Mint  

A Delhi NCR-based CEO, Vikram Chopra, has sparked outrage with a hiring post that took a jab at Bengaluru’s language issue. Taking a linguistic dig, Chopra, the CEO of Cars24, shared a post aimed at engineers who wish to work and live closer to home in Delhi NCR. A netizen said, “Hello saar imma narthie living in bangawhore getting bullied …

Delhi CEO takes a dig at Bengaluru’s Kannada language issue in hiring post: ‘Delhi NCR is better’
3 weeks, 1 day ago

Delhi CEO takes a dig at Bengaluru’s Kannada language issue in hiring post: ‘Delhi NCR is better’

Hindustan Times  

Bengaluru may be the tech hub of India, the place where startups and legacy businesses coexist to create millions of jobs, but more and more red flags have emerged recently about the city’s many infrastructure issues. Cars24 CEO shared a hiring post for positions based in Delhi Over the last few years, there has been a push for promoting Kannada …

Noida job ad sparks outrage over South Indian candidate exclusion: Details inside
3 weeks, 3 days ago

Noida job ad sparks outrage over South Indian candidate exclusion: Details inside

India Today  

A LinkedIn job posting by a Noida-based consulting firm has triggered widespread outrage for openly declaring that South Indian candidates are ineligible for the role. However, it concluded with the contentious remark, "South Indian candidates are not eligible for this position," sparking intense backlash online. However, I believe they could have phrased it better—there are South Indians who speak and …

Viral Video: Social experiment shows Bengaluru auto drivers’ negative bias against Hindi speakers
1 month, 1 week ago

Viral Video: Social experiment shows Bengaluru auto drivers’ negative bias against Hindi speakers

Live Mint  

Hindi vs. Kannada has become one of the most debated topics on social media. One such video showing Bengaluru auto rickshaw drivers charging higher from Hindi-speaking passengers has garnered numerous reactions on social media. Video captures experiment with Bengaluru auto rickshaw drivers | Watch Both of them are treated in different manners, with a few auto-rickshaw drivers not even entertaining …

Hindi vs Kannada: Viral video shows Bengaluru autos charging Hindi-speaking woman more money
1 month, 1 week ago

Hindi vs Kannada: Viral video shows Bengaluru autos charging Hindi-speaking woman more money

Hindustan Times  

Amid the ongoing Hindi vs Kannada debate, an Instagram video shows two women trying to hail autos in Bengaluru while talking to the autorickshaw drivers in Hindi and Kannada. In the video, the women attempt to hail the autos for various locations across Bengaluru with just one difference: One of them approached the auto drivers in Hindi while another spoke …

RCB's Hindi social media posts spark outrage among local fans: ‘Where is Kannada?’
1 month, 2 weeks ago

RCB's Hindi social media posts spark outrage among local fans: ‘Where is Kannada?’

Hindustan Times  

The Royal Challengers Bengaluru is facing a backlash from its local fans for writing X posts in Hindi in their new social media vertical for Hindi fans. The fans are asking when teams like Delhi Capitals or Rajasthan Royals refrain from writing their posts in Kannada, why the RCB is using Hindi language for their social media. A user said, …

Zoho CEO divides internet: Living in Bengaluru and not learning Kannada disrespectful
1 month, 3 weeks ago

Zoho CEO divides internet: Living in Bengaluru and not learning Kannada disrespectful

India Today  

Zoho CEO Sridhar Vembu ignited a fiery debate on social media by urging people who have made Bengaluru their home to learn Kannada, as not doing so is “disrespectful”. Journalist Chandra R Srikanth replied to the post, pointing out the irony of people readily learning European languages while travelling abroad, but reluctant to pick up local languages back home. Responding …

Zoho CEO Sridhar Vembu advises people living in Karnataka to learn Kannada; netizens say, ’let’s divide country’
1 month, 3 weeks ago

Zoho CEO Sridhar Vembu advises people living in Karnataka to learn Kannada; netizens say, ’let’s divide country’

Live Mint  

Zoho CEO Sridhar Vembu has asked people living in Bengaluru to learn Kannada and teach their kids the local language, too, drawing strong reactions from people on social media. If you make Bengaluru your home, you should learn Kannada and your kids should learn Kannada,” Vembu wrote on X, adding, “Not doing so after living many years in Bengaluru is …

‘You, your kids should learn Kannada’: Zoho CEO Sridhar Vembu’s advice for people who made Bengaluru their ‘home’
1 month, 3 weeks ago

‘You, your kids should learn Kannada’: Zoho CEO Sridhar Vembu’s advice for people who made Bengaluru their ‘home’

Hindustan Times  

Zoho CEO Sridhar Vembu recently reacted to a post on X by sharing that people who have made Bengaluru their “home” should know how to speak Kannada. In his opinion, not doing so is “disrespectful.” Zoho CEO Sridhar Vembu’s Kannada-related remark for people in Bengaluru sparked a debate on X. Take a look at the share here: Zoho CEO Sridhar …

Bridging Bengaluru's language divide: Will this 'auto-tutorial' be of any help!
2 months ago

Bridging Bengaluru's language divide: Will this 'auto-tutorial' be of any help!

New Indian Express  

The politics of language in Bengaluru Language has long been a sensitive issue in Bengaluru and Karnataka as a whole. For Kannadigas, speaking their language isn’t just a matter of communication; it is a symbol of pride and a way of asserting their cultural heritage in the face of increasing urbanization and migration. While English has often acted as a …

Auto Driver Creates Viral Video to Teach Kannada to Non-Kannada Speakers
2 months, 2 weeks ago

Auto Driver Creates Viral Video to Teach Kannada to Non-Kannada Speakers

News 18  

A Bengaluru auto driver has taken the initiative to bridge the language gap between locals and outsiders by creating a viral video tutorial on how to pronounce simple Kannada words. The video features a series of common Kannada phrases with English translations, displayed on the driver's autorickshaw poster. Social media users have praised his efforts, with many expressing their support …

Bengaluru paradox: Language as a marker of identity in a city that embraced migrants
3 months, 3 weeks ago

Bengaluru paradox: Language as a marker of identity in a city that embraced migrants

Hindustan Times  

Bengaluru, affectionately known as ‘ ooru ’, has long been welcoming migrants from all over India. In 2017, Bengaluru’s Namma Metro found itself at the centre of a language controversy when signages in Hindi were installed at metro stations along with Kannada and English versions. The Chennai Metro Rail Limited’s proposal to connect Karnataka’s Bommasandra with Tamil Nadu’s Hosur received …

‘Can Bengaluru people be kind?’: Reddit post sparks a debate on language row in tech capital
4 months, 4 weeks ago

‘Can Bengaluru people be kind?’: Reddit post sparks a debate on language row in tech capital

Hindustan Times  

The language row in Bengaluru became a common affair as the city has been home to multi-cultural people across the globe. Though learning the local language in Bengaluru makes life easier, new people in the city have been encountering problems because they cannot speak Kannada. ‘Can Bengaluru people be kind?’: Reddit post sparks a debate on language row in tech …

Karnataka Auto Driver's 'Message' for Non-Kannada Speakers Gets Thumbs Down on Twitter
1 year, 5 months ago

Karnataka Auto Driver's 'Message' for Non-Kannada Speakers Gets Thumbs Down on Twitter

News 18  

An image which is currently going viral has sparked outrage among people on social media. Twitter user ‘Roshan Rai’ took to the micro blogging site and shared an image of the auto. Here, have a look for yourself: This is Xenophobia of the highest order, Regional pride cannot be used as a justification for treating people from other states as …

Sanjaya Baru | The politics of language: India’s unity in diversity
2 years, 2 months ago

Sanjaya Baru | The politics of language: India’s unity in diversity

Deccan Chronicle  

No other institution has played a bigger role in the popularisation of Hindi across the country than the much-maligned Bollywood cinema. In response to the recent Hindi enthusiasm emanating out of New Delhi, various political leaders across the non-Hindi regions have drawn attention to the fact that Hindi is in fact not the mother tongue of a large majority of …

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