HUL’s ‘Fair & Lovely’ is now ‘Glow & Lovely’
Live MintHindustan Unilever Ltd’s best-selling Fair & Lovely skin-lightening cream has dropped the word “fair” after complaints that it promoted racial stereotyping. Late last week, French beauty company L’Oreal said it will remove the words ‘white’, ‘fair’, and ‘light’, from all its “skin even-ing products”. And HUL, announcing the withdrawal of ‘fair’ from Fair & Lovely last week, said, “The brand is committed to celebrating all skin tones.” However, many consumers argue that a mere change in name will do little to discourage the sale of such products and the strong biases they invoke. Meanwhile, Kolkata-based Emami Ltd said it will consult legal experts over HUL’s decision to rename its men’s fairness cream brand as ‘Glow & Handsome’ that bears similarity to Emami’s ‘Fair & Handsome’ brand of men’s personal care products.