HUL’s ‘Fair & Lovely’ is now ‘Glow & Lovely’
4 years, 6 months ago

HUL’s ‘Fair & Lovely’ is now ‘Glow & Lovely’

Live Mint  

Hindustan Unilever Ltd’s best-selling Fair & Lovely skin-lightening cream has dropped the word “fair” after complaints that it promoted racial stereotyping. Late last week, French beauty company L’Oreal said it will remove the words ‘white’, ‘fair’, and ‘light’, from all its “skin even-ing products”. And HUL, announcing the withdrawal of ‘fair’ from Fair & Lovely last week, said, “The brand is committed to celebrating all skin tones.” However, many consumers argue that a mere change in name will do little to discourage the sale of such products and the strong biases they invoke. Meanwhile, Kolkata-based Emami Ltd said it will consult legal experts over HUL’s decision to rename its men’s fairness cream brand as ‘Glow & Handsome’ that bears similarity to Emami’s ‘Fair & Handsome’ brand of men’s personal care products.

History of this topic

Calcutta High Court Restrains HUL From Using 'Glow & Handsome' Trademark In Infringement Suit By Emami
8 months, 3 weeks ago
We tried Huda Kattan’s new beauty brand GloWish
3 years, 7 months ago
Glow and Lovely: A Case of Woke Washing?
3 years, 9 months ago
HUL vs Emami : Bombay HC Temporarily Restrains Emami From Using The Mark "Glow And Handsome" [Read Order]
4 years, 4 months ago
Bombay High Court bar on Emami brand plan
4 years, 4 months ago
Bombay HC Restrains Emami from Using Label 'Glow & Handsome'
4 years, 4 months ago
HC restrains Emami from using label 'Glow & Handsome'
4 years, 4 months ago
'Glow & Handsome' : Bombay HC Grants Interim Relief To HUL Against Emami
4 years, 6 months ago
Emami, HUL spar over ‘Glow & Handsome’ brand name; both claim trademark rights
4 years, 6 months ago
HUL re-brands ‘Fair & Lovely’ as ‘Glow & Lovely’ after dropping word ‘fair’
4 years, 6 months ago
HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India
4 years, 6 months ago
Unilever to drop ‘Fair & Lovely’ skin-lightening product name to create ‘more diverse portrayal of beauty’
4 years, 6 months ago
Fair & Lovely skin cream to drop 'Fair' from its name. Twitter erupts with memes
4 years, 6 months ago
Hindustan Unilever to drop ‘fair’ from ‘Fair and Lovely’ product line
4 years, 6 months ago

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