Bollywood taking legal route to protect personality rights from AI; but South stars still slow to react
5 days, 19 hours ago

Bollywood taking legal route to protect personality rights from AI; but South stars still slow to react

Hindustan Times  

While artificial intelligence or AI is being celebrated worldwide as a significant game changer in many spheres, one of the industries it impacts tremendously is the creative one. “The practice of including a clause on the use of AI is not widely prevalent in actors’ contracts, and as a legal requirement, producers always seek the permission of actors to do any such voice transfers using AI, body scans, etc. Arijit Singh's case caused Bollywood to take the legal route In 2024, popular singer Arijit Singh went to court to protect his personality rights and filed a case against Codible Ventures LLP. MV Bhaskar, advocate and partner, Absolute Legal Law Firm, Chennai, who specialises in the media and entertainment industry, stressed that protecting a celebrity’s personality rights is important in today’s world of generative AI. without specific approval.” Given that Bollywood stars are vigorously trying to safeguard their personality rights, perhaps it’s time for South Stars also to recognise and incorporate the clause against the use of AI in their contracts.

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History of this topic

Veteran actor Mohan Babu's personality rights protected
3 months ago

Veteran actor Mohan Babu's personality rights protected

Deccan Chronicle  

After Bollywood actors, Anil Kapoor and Jackie Shroff, veteran Telugu actor Mohan Babu obtained an interim order from the Delhi High Court on Friday protecting his personality and publicity rights. The Court added that irreparable damage may ensue if an order is not passed to restrain others from misusing Babu's personality rights. Further, the defendants have been directed not to …

Delhi HC grants interim protection to Mohan Babu's personality rights
3 months ago

Delhi HC grants interim protection to Mohan Babu's personality rights

New Indian Express  

NEW DELHI: The Delhi High Court on Friday passed an interim order protecting the personality and publicity rights of Telugu actor Mohan Babu. The court said that without such protection, the actor could face irreparable damage from misuse of his personality rights in the digital landscape. “The defendants, their associates, servants, and related persons are restrained from creating, publishing, or …

Deepfakes - A growing concern on misuse of personality rights
4 months, 3 weeks ago

Deepfakes - A growing concern on misuse of personality rights

New Indian Express  

Artificial intelligence, especially generative AI, is transforming our interactions with the physical and digital world. In the context of intellectual property rights in India, deepfakes have had a grave negative impact on many artists and celebrities, leading to violations of their privacy and personality rights. However, enforcing personality rights against AI or AI-generated works poses a greater challenge, as action …

Jackie Shroff to Amitabh Bachchan: Why Bollywood celebs are protecting their personality rights?
10 months, 1 week ago

Jackie Shroff to Amitabh Bachchan: Why Bollywood celebs are protecting their personality rights?

India TV News  

Bollywood star Jackie Shroff recently moved to Delhi High Court seeking protection of his personality and publicity rights. Before Jackie, several other Bollywood stars have protected their personality rights legally. The use of image, voice and unique style of Bollywood stars is not new, so, why these stars are suddenly protecting their personality rights legally? Apart from him, Anil Kapoor …

Anil Kapoor wins the battle against AI as Delhi High Court issues order to prevent misuse of his image
1 year, 6 months ago

Anil Kapoor wins the battle against AI as Delhi High Court issues order to prevent misuse of his image

Firstpost  

The order refrains people from using any of the actor’s personality traits for commercial purposes or otherwise on public platforms like social media Hindi film actor Anil Kapoor has sought to protect his personality and publicity rights, and in a recent order by Delhi High Court has been passed in his favour. The order refrains people from using any of …

Delhi High Court Protects Actor Anil Kapoor’s Personality Rights, Restrains Use Of His Name, Image Or Voice Without Consent
1 year, 6 months ago

Delhi High Court Protects Actor Anil Kapoor’s Personality Rights, Restrains Use Of His Name, Image Or Voice Without Consent

Live Law  

The Delhi High Court on Wednesday passed an interim order protecting the personality rights of Bollywood actor Anil Kapoor and restrained various entities from misusing his image, name, voice or other elements of his persona for monetary gains without his consent. The court passed interim injunction order in Kapoor’s suit seeking protection of his personality rights. “Defendant Nos.1 to 16 …

Right To Personality And Its Emergence In India
2 years, 1 month ago

Right To Personality And Its Emergence In India

Live Law  

Right to Personality has recently been in the news as the aspect of the case is concerned with constitutional law and publicity rights. In the case of Shivaji Gaikwad v. Varsha Production, the Madras High court was dealing with a case that was filed by the reputed Indian actor Mr. Rajinikanth and it was observed that ‘although "Personality Rights" is …

Amitabh Bachchan seeks security of personality rights, here’s what Delhi HC says
2 years, 3 months ago

Amitabh Bachchan seeks security of personality rights, here’s what Delhi HC says

Live Mint  

Bollywood legend and veteran actor Amitabh Bachchan has filed a suit in the Delhi High Court, seeking protection of his image, name, voice, and personality rights. The court, while hearing the actor's petition "against the world at large" today, Friday, November 25, passed an interim order restraining people at large from infringing the personality and publicity rights of the veteran …

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