New domestic violence campaign to focus on 'boys being boys' attitude in society
ABCA new Federal Government campaign aimed at preventing violence against women and children will target the "boys being boys" attitude that still permeates society at a grassroots level. Key points: Second phase of domestic violence campaign launched by Federal Government New Government says more than two-thirds of adults who saw the previous ads took action Phase two of the $30 million Stop it at the Start campaign has been launched today at the Council of Australian Governments National Summit on Reducing Violence Against Women and Children, which is currently being held in Adelaide. The Stop it at the Start campaign was launched in 2016, and the Federal Government said a previous series of ads rolled out two years ago were "viewed over 43 million times online, with hundreds of thousands of shares on social media". Minister says women need to feel safe Ms O'Dwyer said the "As a community we need to have zero tolerance for violence against women," she told the ABC.