'TRPs Not True Reflection of Viewership': Tharoor-led Parl Panel Discusses Ethical Standards of Coverage
4 years, 2 months ago

'TRPs Not True Reflection of Viewership': Tharoor-led Parl Panel Discusses Ethical Standards of Coverage

News 18  

The department-related standing committee for information and technology met on Thursday to discuss the subject ‘ethical standards in media coverage’. Views of representatives of News Broadcasters Association, Press Council of India via Chairman Justice Prasad and Prasar Bharati represented by Shashi Shekhar were taken, while the I&B ministry was represented by Secretary Amit Khare. News Broadcasters Association hailed BARC’s decision to temporarily suspend weekly ratings of news channels. In a statement, the ratings agency said on Thursday the move is aimed to “review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes”.

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History of this topic

Explained | Has the process to measure TRPs improved?
2 years, 11 months ago

Explained | Has the process to measure TRPs improved?

The Hindu  

The story so far : The Information and Broadcasting Ministry has asked the Broadcast Audience Research Council to resume the release of television rating points, also known as target rating points, data. To begin with, BARC has been asked to release data of the last three months in a monthly format for a “fair and equitable representation of true trends.” …

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