Tollywood Stars Cite Gross Collections to Hike Pay?

Tollywood superstars like Chiranjeevi, Pawan Kalyan, Mahesh Babu, Allu Arjun, Ram Charan, Jr NTR and Ravi Teja have reportedly jacked up their remunerations in the last few years after delivering hits but they are reluctant to take a pay cut if they deliver a flop. But when few stars quote these same gross figures to hike their remuneration which is quite unfortunate,” says a producer on condition of anonymity. Rubbishing this argument, producer Lagadapati Sridhar, who made films with stars like Allu Arjun says, “I think all these big stars know the difference between gross and net collections because most of them have their own production and distribution houses.” He further states that producers have to work on their numbers before venturing into a project. “It is unfair to blame big stars because they have their own brand value and ready-made market and they are bound to seek an appropriate pay check.