Middle and Rural India Driving 'Strategic Priorities' of FMCG Companies: Report
4 years, 3 months ago

Middle and Rural India Driving 'Strategic Priorities' of FMCG Companies: Report

News 18  

New Delhi: The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the "strategic priorities" of the FMCG companies, according to market research firm Nielsen. "This increased focus on Middle India and Rural was also reiterated as the majority of CXOs claim that they are increasing focus on Middle India and Rural markets over the next six months," said the Nielsen report. "This strategy of assortment rationalisation is echoed by the industry leaders also – 36 per cent CXOs Nielsen talked to stated their plan to rationalise consumer offerings in the next six months," the report said. We believe the festive season will see a big release of this pent up demand with e-commerce players gearing up for the upcoming sale season," Kunal Gupta, Lead, Consumer Intelligence, South Asia,Nielsen Global Connect.

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History of this topic

FMCG Q3 preview: Rural consumption holds up, but urban slump may weigh on consumer goods companies
2 days, 6 hours ago

FMCG Q3 preview: Rural consumption holds up, but urban slump may weigh on consumer goods companies

Live Mint  

New Delhi: Despite some pockets of resilience in rural markets and price hikes to combat inflation, India’s consumer goods companies faced a challenging third quarter. A delayed winter added to weak urban demand woes and inflationary pressures, and several consumer goods companies are expected to report low single-digit revenue growth and margin contraction for the October-December period. On Monday, Mumbai-based …

Consumer goods companies go full throttle on rural hiring
1 week, 4 days ago

Consumer goods companies go full throttle on rural hiring

Live Mint  

New Delhi: India’s consumer goods companies are on a hiring spree to cater to the emerging clout of the rural buyer, who has been the sector’s saving grace this year amid rising material costs, shrinking margins, and increasing competition. Mumbai-based Godrej Consumer Products, for instance, has increased hiring in rural areas alongside introducing smaller and more affordable packs across key …

ITC, Marico to Britannia: Why are FMCG stocks under pressure today? Explained
Trending News
1 month ago

ITC, Marico to Britannia: Why are FMCG stocks under pressure today? Explained

Live Mint  

Stock Market Today: FMCG stocks came under significant selling pressure on Monday, December 9 as a weak mid-quarter business update from Godrej Consumer Products raised concerns across the sector about demand revival. Indian FMCG companies are currently grappling with twin challenges: rising commodity prices and weak demand from urban consumers, which severely impacted margins in the second quarter. Godrej Consumer …

Urban slowdown: What happened to the Great Indian Middle Class?
1 month, 2 weeks ago

Urban slowdown: What happened to the Great Indian Middle Class?

Live Mint  

Just across the road from the ruins of the massive Tughlaqabad Fort in South Delhi lies a beautifully preserved sandstone-and-marble tomb. India’s biggest fast-moving consumer goods firm Hindustan Unilever, considered a proxy for the domestic consumption story, reported a 3.86% year-on-year dip in the September-quarter profit at ₹2,612 crore, while underlying volume growth stood at 3%, lower than analyst estimates …

India's middle class tightens its belt, squeezed by food inflation
1 month, 3 weeks ago

India's middle class tightens its belt, squeezed by food inflation

Deccan Chronicle  

CHENNAI/NEW DELHI: India's city dwellers are cutting spending on everything from cookies to fast food as persistently high inflation squeezes middle class budgets, threatening the country's brisk economic growth. They are considered a key demographic both economically and politically, with middle class frustration seen as a significant factor behind Prime Minister Narendra Modi's weaker election performance this year.Asia's third-largest economy …

India's Rural Demand Surpasses Urban Markets in FMCG Growth
8 months ago

India's Rural Demand Surpasses Urban Markets in FMCG Growth

Deccan Chronicle  

Chennai: Rural demand for packaged consumer goods outpaced urban markets for the first time in five quarters, while the FMCG industry witnessed 6.5 per cent growth in sales volume in the March quarter, according to NielsenIQ. On the other hand, urban markets reported a 5.7 per cent year-on-year rise in demand and the growth was slower than the December quarter’s …

As FMCG industry sees demand revival, buying spree continues in Nomura-backed FMCG player Mishtann
1 year, 6 months ago

As FMCG industry sees demand revival, buying spree continues in Nomura-backed FMCG player Mishtann

India TV News  

India's consumption growth story has seen a revival in 2023, according to a PTI report by data analytics firm NIQ. The rural market, which contributes around 35 per cent of FMCG sales, has witnessed a revival in volumes with the RBI measures to tame inflation yielding fruitful results. As the rural market sees significant spike in demand and the urban …

FMCG companies to drive focus on middle India: Nielsen
4 years, 3 months ago

FMCG companies to drive focus on middle India: Nielsen

Live Mint  

NEW DELHI: Middle and rural India will drive business strategies of fast moving consumer goods companies over the next few quarters as smaller towns and cities help push demand for packaged consumer goods, market researcher Nielsen said in its fifth FMCG forecast on Friday. Though some said metros remain important because of the contribution and the presence of competition, but …

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