Tackled Uber’s entry with guerrilla-like plan: Ola
5 years, 6 months ago

Tackled Uber’s entry with guerrilla-like plan: Ola

Live Mint  

India's biggest ride-hailing firm Ola countered American giant Uber's "carpet bombing" entry into the country with guerrilla warfare by going into nooks and corners to gain a significant market share, its founder and CEO Bhavish Aggarwal said. Speaking at the IIT Bay Area Alumni meet in California, a transcript of which was made available by the company, Aggarwal said Uber was clearly ahead of Ola in terms of fund infusion but it never was able to gain a dominant market share. Aggarwal recounted that when Uber entered India in 2013, Ola was a "tiny company" operating in two cities with a mere half a million dollars in the bank. ".we think of the next decade, we want to invest in and we want to be very relevant in terms of a global scale business and also for building new-age, cutting edge technology which impact the new-age business models of the future, there is no better place in the world to do it than here in the Bay area," he said.

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