Apple and Samsung make 94% of India’s smartphone exports as Made in India mobile shipments grows 6% in 2024
1 week ago

Apple and Samsung make 94% of India’s smartphone exports as Made in India mobile shipments grows 6% in 2024

The Hindu  

Apple and Samsung have accounted for around 94% of India’s smartphone exports, noted Counterpoint’s ‘Make in India’ Service on Thursday. Overall, ‘Made in India’ smartphone shipments grew 6% year-over-year in 2024 primarily due to these two brands. “Both the brands have significantly expanded their manufacturing in India to align with the country’s objective of reducing reliance on imports and strengthening its presence in the global supply chains,” the research firm said. Samsung retained its position as the top smartphone manufacturer in India in 2024, registering a 7% YoY growth and driven by a 13% YoY increase in its exports. Foxconn Hon Hai’s manufacturing volumes grew 19% YoY in 2024 backed by Apple iPhone 14, iPhone 15 and iPhone 13 models.

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History of this topic

Apple's iPhone 16e outsells the SE, but may not reverse China sales slide
1 week, 6 days ago

Apple's iPhone 16e outsells the SE, but may not reverse China sales slide

Hindustan Times  

In China, Apple’s new $599 iPhone 16e is now outpacing the sales of the $429 third-generation iPhone SE in which was released a few years back. The iPhone 16e sales were 60% stronger in its opening three days, compared to the iPhone SE from 2022, but the forecast remains that China sales will decline about 2% overall this year. The …

iPhones, MacBooks in India to get expensive? Trump's reciprocal tariffs to kick in from April 2
2 weeks, 6 days ago

iPhones, MacBooks in India to get expensive? Trump's reciprocal tariffs to kick in from April 2

India Today  

Prices of electronics, including that of smartphones and laptops like Apple iPhones and MacBooks, could see a rise as the US government’s reciprocal tariffs are set to come into effect starting April 2. Even though electronic goods were not specifically mentioned during Trump’s address at the US Congress, according to a report by Mint, the new tariffs could impact a …

Apple achieves record growth in India as Android smartphone demand falters
3 weeks ago

Apple achieves record growth in India as Android smartphone demand falters

India TV News  

Apple achieves record growth in India as Android smartphone demand falters There has been a significant decline in the demand for Android smartphones in India. The demand for Android smartphones in India has seen a sharp decline recently, while Apple continues to enjoy record growth year after year. Apple's dominance As reported by the research firm IDC in January 2025, …

Apple registered highest shipments growth in January 2025 in India
3 weeks, 1 day ago

Apple registered highest shipments growth in January 2025 in India

The Hindu  

Apple’s dream run in India continues as the iPhone maker secured fourth spot in January 2025 in the world most populous nation with a handsome 11.7% growth on year-over-year basis. The U.S. based company held on with 11.4% market share to remain in top five smartphone brands for the fifth consecutive month. Overall, India’s smartphone market declined by 9.7% YoY …

How this smartphone brand rose to the top of the charts in India
1 month ago

How this smartphone brand rose to the top of the charts in India

Live Mint  

The speed bumps vivo’s journey in India has not been without its challenges. In 2022, the company was accused of remitting large sums of money outside India to avoid paying taxes. vivo India’s interim CEO Hong Xuquan too was held on charges of money laundering. The company was accused of concealing its relationship with vivo India by distancing itself on …

How this smartphone brand rose to the top of the charts in India
1 month ago

How this smartphone brand rose to the top of the charts in India

Live Mint  

You’ll rarely find this brand’s smartphones hyped up extensively. In its early years, vivo smartphones didn’t receive much love from tech reviewers, but the company chugged along piggybacking on its offline distribution—and later found its product mojo as well, introducing features that resonate with consumers instead by fitting more memory, more megapixels, or more features in the package. Made for …

Aim for threefold surge in exports to $100 bn in seven years: Goyal to electronics sector
1 month ago

Aim for threefold surge in exports to $100 bn in seven years: Goyal to electronics sector

Live Mint  

New Delhi: India’s electronics goods sector should target to boost exports by more than threefold to over $100 billion over the next seven years, said Union commerce minister Piyush Goyal, emphasizing the need for stronger supply chains and globally competitive pricing amid global trade headwinds. The sector should prioritize consumer interests and strike a balance between industry growth and affordability, …

iPhone component maker Murata plans to shift supply chain to India, China trying to block move
1 month, 1 week ago

iPhone component maker Murata plans to shift supply chain to India, China trying to block move

Firstpost  

Other than material constraints, China has also limited the movement of Apple’s Chinese technicians to India, restricting the transfer of expertise that could accelerate India’s manufacturing capabilities India’s manufacturing push is showing results, with forecasts suggesting that by 2025, more than 20 per cent of global iPhone production will come from the country. Image Credit: Reuters Murata Manufacturing, a key …

iPhone component maker Murata plans to shift supply chain to India, China trying to block move
1 month, 1 week ago

iPhone component maker Murata plans to shift supply chain to India, China trying to block move

Firstpost  

Other than material constraints, China has also limited the movement of Apple’s Chinese technicians to India, restricting the transfer of expertise that could accelerate India’s manufacturing capabilities India’s manufacturing push is showing results, with forecasts suggesting that by 2025, more than 20 per cent of global iPhone production will come from the country. Image Credit: Reuters Murata Manufacturing, a key …

Vivo beats Samsung and Apple as India’s leading smartphone brand in 2024, IDC report reveals
1 month, 2 weeks ago

Vivo beats Samsung and Apple as India’s leading smartphone brand in 2024, IDC report reveals

Live Mint  

Smartphone giant Vivo has taken the top spot as India’s leading smartphone brand in 2024, overtaking Samsung, according to the latest International Data Corporation report. The IDC report also highlights that India’s smartphone market grew by four per cent year-on-year, reaching 151 million shipments. Apple even made it to the top five brands in India for the first time, with …

Vivo leads Q4 2024 India smartphone market, Apple breaks into top five brands
1 month, 3 weeks ago

Vivo leads Q4 2024 India smartphone market, Apple breaks into top five brands

The Hindu  

Vivo has claimed the top spot in the Indian smartphone market with 18% share during the Q4, 2024, followed by Xiaomi at 15.2% and Samsung with 15.1%. Oppo stood fourth with 11.4% while Apple, for the first time ever, came into top five with 11% market share in the quarter, and a handsome 72% year-over-year growth. Apple’ market share in …

Amid Apple’s record streak in India, iPhone sales in the country hit $10bn
1 month, 3 weeks ago

Amid Apple’s record streak in India, iPhone sales in the country hit $10bn

Live Mint  

Apple Inc. scaled a 11th straight quarterly revenue record in India in the October-December period, with analysts estimating that the iPhone’s gross revenue hit $10 billion in the country last year. Apple chief executive Tim Cook, speaking at the company’s post-results earnings call with analysts, underlined India’s role both as a consumption market and an export hub for Apple. Navkendar …

India’s electronics sector largely focused on assembly; slump in design, component manufacturing: Economic Survey
1 month, 3 weeks ago

India’s electronics sector largely focused on assembly; slump in design, component manufacturing: Economic Survey

New Indian Express  

NEW DELHI: India's electronics sector has largely focused on assembly, with limited progress in design and component manufacturing, according to the Economic Survey for 2024-25. The survey, tabled by Finance Minister Nirmala Sitharaman in Parliament on Friday, also noted that India holds 4 per cent of the global electronics market share. “The industry has largely focused on assembly, with limited …

Apple expanding manufacturing in India to meet domestic demand, global export needs: Tim Cook
1 month, 3 weeks ago

Apple expanding manufacturing in India to meet domestic demand, global export needs: Tim Cook

New Indian Express  

NEW DELHI: Apple CEO Tim Cook on Friday said that the company is expanding its manufacturing in India to meet both domestic demand and global export needs. In 2024, Apple surpassed the Rs 1 trillion mark for iPhone exports from India, achieving record outbound shipments of USD 12.8 billion, reflecting a 42% year-on-year increase. And so, that really means that …

OPINION: Budget 2025 Can Help India Become A Global Hub For Mobile Accessories Manufacturing. Here’s How
1 month, 3 weeks ago

OPINION: Budget 2025 Can Help India Become A Global Hub For Mobile Accessories Manufacturing. Here’s How

ABP News  

By Ashok Rajpal The Union Budget of 2025 is poised to pave the way for India to emerge as a global hub for mobile essentials and electronics manufacturing, establishing the country as a powerhouse in this rapidly growing industry. India is already making significant strides in the mobile accessories sector, and with strengthening fiscal policies and Government support, we can …

Mint Primer | How will Make in America impact India?
2 months ago

Mint Primer | How will Make in America impact India?

Live Mint  

US President Donald Trump’s manufacturing push is a wake-up call for countries vying to be the next China. US President Donald Trump has laid out a carrot-and-stick strategy to boost his plan to ‘Make in America’. “My message to every business in the world is very simple: come make your product in America and we will give you among the …

Apple dethroned as top smartphone seller in China, replaced by Vivo & Huawei
2 months, 1 week ago

Apple dethroned as top smartphone seller in China, replaced by Vivo & Huawei

Live Mint  

Apple has been replaced as the highest smartphone seller in China as rivals Vivo and Huawei overtook the US-based company after annual shipments in the country declined to 17% in 2024, the New York Post reported, citing data from research firm Canalys. Market share in China Smartphone maker Vivo captured a market share of 17% in 2024, while Huawei had …

Apple no longer the best selling smartphone brand in China, loses crown to Vivo
2 months, 1 week ago

Apple no longer the best selling smartphone brand in China, loses crown to Vivo

Firstpost  

Vivo emerged as the market leader in 2024, claiming 17 per cent of China’s smartphone market, while Huawei closely followed with a 16 per cent share. Research from Canalys reveals that Apple’s shipments in China dropped by 17 per cent in 2024, marking its largest-ever annual decline in the region. Vivo and Huawei surge ahead Vivo emerged as the market …

China’s Xiaomi, Huawei leave Apple, Samsung in the dust as global smartphone market recovers
2 months, 1 week ago

China’s Xiaomi, Huawei leave Apple, Samsung in the dust as global smartphone market recovers

Firstpost  

While Apple and Samsung both saw slight declines in shipments, Xiaomi experienced a notable 15.4 per cent growth in its shipments. This growth is attributed to the brand’s aggressive push into mid-range and budget segments Apple maintained its lead in global market share in 2024, holding 18.7 per cent of the market, closely followed by Samsung at 18 per cent. …

After Apple, Tata Electronics plans to manufacture phones for Xiaomi and Oppo
2 months, 1 week ago

After Apple, Tata Electronics plans to manufacture phones for Xiaomi and Oppo

Firstpost  

Tata Electronics’ ambitious plans don’t stop with Xiaomi and Oppo. The company is also in discussions with other major companies like Microsoft, Dell, and HP, seeking to further diversify its client base through laptop manufacturing Tata Electronics has been in talks with these smartphone giants to manufacture components for them, including camera and display modules, mimicking the model of Foxconn. …

Samsung leads global mobile market, Apple comes second
2 months, 1 week ago

Samsung leads global mobile market, Apple comes second

New Indian Express  

NEW DELHI: South Korean technology giant Samsung maintained its leadership in the global mobile market, capturing 19% of the market share in 2024. However, both companies experienced a slight decline in market share compared to the previous year—Apple held 19% and Samsung had 20% in 2023. To illustrate, Pro and Pro Max devices were at mid-forties share in China during …

India’s smartphone market all set to cross $50 billion in 2025
2 months, 2 weeks ago

India’s smartphone market all set to cross $50 billion in 2025

New Indian Express  

NEW DELHI: India’s smartphone market is set to surpass $50 billion in value by 2025, driven by the ongoing trend of premiumisation, according to the latest research from Counterpoint Research. Consumers willing to pay more In simple terms, more and more Indian consumers are willing to spend more on smartphones that offer improved specifications, such as better cameras, faster processors, …

Duty cut in electronics, mobile components can harm the ecosystem
2 months, 2 weeks ago

Duty cut in electronics, mobile components can harm the ecosystem

Deccan Chronicle  

Chennai: Amidst reports about the government considering tariff cuts on electronics and mobile phone imports, a private think tank finds that it would harm development of the component ecosystem, discourage investment, and hurt the goal of self-reliance. However, this could harm India's growing local manufacturing ecosystem and long-term ambitions in electronics, finds GTRI. Tariff cuts would harm India's developing component …

India’s $500 billion electronics goal: A dream too far?
Trending News
2 months, 3 weeks ago

India’s $500 billion electronics goal: A dream too far?

Live Mint  

India's cooling consumer electronics market has put a question mark on its lofty aim to achieve annual revenue of $500 billion from electronics manufacturing. India's domestic electronics industry may clock a total revenue of just $145 billion this year, the consensus estimate of three market researchers showed. To reach the promised land of a $500-billion domestic electronics economy, India will …

Surfing on wave of premiumisation, appliances industry expects 15 pc growth in 2025
2 months, 3 weeks ago

Surfing on wave of premiumisation, appliances industry expects 15 pc growth in 2025

Live Mint  

New Delhi, Dec 31 The appliances and consumer electronics industry expects 10-15 per cent growth in 2025 on the back of premiumisation trend, which is driven by rising incomes, changing preferences towards energy-efficient, and connected products with innovative features such as AI and increasing desire for global quality products. "Looking ahead, we expect the appliances industry to grow approximately 12-15 …

2024: A Challenging Year for Foldable Smartphones
3 months ago

2024: A Challenging Year for Foldable Smartphones

New Indian Express  

NEW DELHI: Year 2024 has not been a good one for foldable smartphones, as global shipments saw a 1% year-over-year decline in Q3 2024, following six consecutive quarters of YoY growth. Samsung’s Struggles Despite regaining its position as the global market leader with a 56% share, driven by the launch of the Z6 series, Samsung experienced a 21% YoY drop …

Smartphone market stays below pandemic levels, concerns remain
3 months, 1 week ago

Smartphone market stays below pandemic levels, concerns remain

Live Mint  

India’s $40-billion-plus smartphone economy is likely to continue below the demand in the pandemic era, raising concerns around how the market can revive itself. With government-affiliated think-tank Niti Aayog valuing India’s electronics industry at $155 billion as of the past fiscal, the smartphone economy is important as it accounts for over a quarter of the electronics market, without taking exports …

India's smartphone exports crossed Rs 20K crore mark in November, jumped almost 100% in a year
3 months, 1 week ago

India's smartphone exports crossed Rs 20K crore mark in November, jumped almost 100% in a year

Firstpost  

India’s smartphone PLI scheme has been a game-changer, transforming the sector from the country’s 23rd-ranked export in 2019 to the third-largest individual commodity export today Apple emerged as the frontrunner in November, with exports worth Rs 14,000 crore, the highest ever for the company in India. Image Credit: Reuters India’s smartphone exports have reached an unprecedented milestone, crossing the Rs …

India Could Be Apple and Samsung’s Solution to the Future of Phones
3 months, 2 weeks ago

India Could Be Apple and Samsung’s Solution to the Future of Phones

Wired  

The giant companies that make the phones in our pockets have a problem. So there's a lot of room for growth,” says Navkendar Singh, IDC India’s associate vice president of devices research. In one important sense, though, India is quite different from key Western markets, because the phone isn’t just a complement to other devices like a home PC or …

Apple ramps up components manufacturing in India to avoid Trump's Chinese tariffs
4 months ago

Apple ramps up components manufacturing in India to avoid Trump's Chinese tariffs

Firstpost  

Apple’s has been working for years to expand its supply chain away from China and into India. The company is now evaluating potential suppliers to determine which components can be locally sourced Tim Cook at the opening of Apple's first retail store in India, in BKC, Mumbai. Image Credit: Reuters Apple is stepping up its efforts to shift component manufacturing …

Government to offer USD 500 crore incentive to further localise smartphone production
4 months ago

Government to offer USD 500 crore incentive to further localise smartphone production

India TV News  

India is planning to offer significant financial incentives, up to USD 500 crore, to encourage companies to produce parts locally for a variety of electronic devices, including mobile phones and laptops. Over the past six years, India’s production of electronics has more than doubled, reaching approximately USD 11,500 crore in 2024. India has set an ambitious goal to increase its …

India unveils $5 billion plan to strengthen domestic electronics component production
4 months ago

India unveils $5 billion plan to strengthen domestic electronics component production

Live Mint  

India is set to roll out incentives worth up to $5 billion to local electronics firms to manufacture components for devices ranging from smartphones to laptops, according to government officials. However, the industry remains heavily dependent on imported components, particularly from China and Hong Kong, which account for over half of India's $89.8 billion electronics imports in the fiscal year …

Apple India revenue rises 36% to ₹67,122 crore in FY24, driven by iPhone sales
4 months ago

Apple India revenue rises 36% to ₹67,122 crore in FY24, driven by iPhone sales

Live Mint  

Apple India reported a revenue of ₹67,121.6 crore for the financial year ended March 2024, up 36% from a year earlier, driven by higher iPhone sales. For FY25, iPhones are expected to generate nearly $11 billion in sales for Apple India with Mac, iPad, wearables and services likely to bring in another $4-6 billion and setting the company on road …

Apple sets record as Indian smartphone market expands by 5.6 per cent in Q3 2024
4 months, 1 week ago

Apple sets record as Indian smartphone market expands by 5.6 per cent in Q3 2024

India TV News  

The Indian smartphone market grew 5.6 per cent year-on-year in Q3 2024, with shipments reaching 46 million units, according to IDC's data. Apple recorded its highest-ever quarterly shipments in India, capturing an 8.6% market share, up from 5.7 per cent in Q3 2023. Surge in 5G Smartphone Shipments 5G smartphones accounted for 83 per cent of total shipments, up from …

Apple’s record 4 million unit sales helps tech giant post its largest quarter growth in India
4 months, 1 week ago

Apple’s record 4 million unit sales helps tech giant post its largest quarter growth in India

Firstpost  

The Indian smartphone market overall grew by 5.6 per cent year-over-year, marking its fifth consecutive quarter of positive growth. While Apple made headlines with its impressive numbers, Vivo maintained its position as the market leader, holding 15.8 per cent of the total market share The premium smartphone segment, comprising devices priced between $600 and $800, witnessed the most significant growth, …

Apple vs Samsung: See which smartphones Indians are buying
4 months, 1 week ago

Apple vs Samsung: See which smartphones Indians are buying

Hindustan Times  

Apple's market share in India has expanded while rival Samsung has struggled with its sales numbers taking a hit yet again, showed data from market intelligence firm International Data Corporation. Apple's market share grew by 58.5% year-over-year for the third quarter of 2024, while Samsung's market share fell by 19.7% year-over-year for the same period. She added that the launch …

iPhone production likely to double in India due to Donald Trump, adding 200,000 new jobs & $30bn revenue
4 months, 2 weeks ago

iPhone production likely to double in India due to Donald Trump, adding 200,000 new jobs & $30bn revenue

Firstpost  

Apple’s production increase hinges on the policies of US President Donald Trump, who has repeatedly expressed his intent to impose steep tariffs, between 60-100 per cent, on goods imported from China If Apple implements these plans, India’s share of global iPhone production could rise to over 26 per cent, a substantial jump from the current 12-14 per cent. The Economic …

Samsung, OnePlus woes threaten premium smartphone growth in India
4 months, 2 weeks ago

Samsung, OnePlus woes threaten premium smartphone growth in India

Live Mint  

NEW DELHI : India’s premium smartphones market witnessed a surprisingly muted festive period as buyers deferred purchases citing lack of innovation, according to retailers and distributors. Read this | Diwali smartphone sales revive budget phones—for now “Samsung’s premium devices saw a clear downturn in demand from buyers during the festive period, even though it did strongly in the budget 5G …

Apple's India Expansion: A Strategic Shift Away from China
4 months, 3 weeks ago

Apple's India Expansion: A Strategic Shift Away from China

Firstpost  

Apple's expansion of its manufacturing base in India has gained significant attention, with the tech giant exporting nearly $6 billion worth of iPhones between April and September 2024. This represents a one-third increase in value compared to the same period last year, setting Apple on track to exceed $10 billion in exports by the end of the fiscal year. The …

Smartphone Sales Set to Soar This Diwali: AIMRA
4 months, 3 weeks ago

Smartphone Sales Set to Soar This Diwali: AIMRA

The Hindu  

Smartphone sales are expected to grow 25-35% this Diwali in India, driven by premiumisation and affordability. Premium segment of smartphones is experiencing significant growth, with premium segment of tablets also performing well. Consumers are also seeking to bring the theatre experience home with large-screen TVs and speakers witnessing a surge.

India's Mobile Manufacturing Boom: A Global Powerhouse Emerging
Trending News
4 months, 3 weeks ago

India's Mobile Manufacturing Boom: A Global Powerhouse Emerging

Firstpost  

India's mobile manufacturing industry is gaining global attention, thanks to the Make in India initiative. Big companies like Samsung and Apple are setting up large factories in the country, making India the world's second-largest exporter of mobile phones. With Samsung's mega factory in Noida and Apple moving some iPhone production to Tamil Nadu, India is becoming a key player in …

Indian Apparel Exports Soar 17.3% in September, Boosting Global Supply Chain
5 months, 1 week ago

Indian Apparel Exports Soar 17.3% in September, Boosting Global Supply Chain

The Hindu  

Indian apparel exports saw a significant surge in September, with a 17.3% increase compared to the same period last year. This growth is expected to continue in the coming months, with 15%-20% higher exports projected for 2024-2025. This surge is attributed to the increasing popularity of Indian products and the growing focus on sourcing from India by international buyers.

Apple to manufacture entire iPhone 16 lineup in India
5 months, 3 weeks ago

Apple to manufacture entire iPhone 16 lineup in India

New Indian Express  

US tech giant Apple announced on Friday that it will manufacture its entire iPhone 16 lineup, including its premium devices, in India. “Apple is now manufacturing the entire iPhone 16 lineup, including iPhone 16 Pro and iPhone 16 Pro Max, in India,” said Apple in a statement. Apple first started manufacturing iPhones in India in 2017, initially producing older generation …

India-made iPhone 16 Pro to hit global market
6 months, 2 weeks ago

India-made iPhone 16 Pro to hit global market

Op India  

On 9th September, Apple launched its new iPhone 16 Pro and iPhone 16 Pro Max models. The phone comes with a 6.3-inch display for iPhone 16 Pro and 6.9 inches for the Pro Max, and the bezels have been thinned for a more immersive experience. Made-in-India models to reach global shelves With the launch of Apple’s new iPhone models, India …

India Is Now Ahead Of US As The 2nd Largest 5G Mobile Market, China Still The Leader
6 months, 2 weeks ago

India Is Now Ahead Of US As The 2nd Largest 5G Mobile Market, China Still The Leader

News 18  

India has overtaken the US to become the world’s second-biggest 5G handset market for the first time, behind China, a report has mentioned. The global 5G handset shipments grew 20 percent in the first half of 2024, according to the Counterpoint Research. Apple led the 5G handset shipments, accounting for more than 25 percent share. Apple led the 5G handset …

iPhone 16 Pro 'Made In India' Box Surfaces, Corroborates Local Production
7 months ago

iPhone 16 Pro 'Made In India' Box Surfaces, Corroborates Local Production

ABP News  

With recent reports suggesting that Apple is set to broaden its manufacturing operations in India, and has begun assembling the upcoming iPhone 16 Pro and iPhone 16 Pro Max models in the country, an unverified image has surfaced on Chinese social media platform Weibo, purportedly showing a label from an iPhone 16 Pro box. It is important to note that …

iPhone 16 to be cheaper? Apple training workers to produce models in India
7 months, 1 week ago

iPhone 16 to be cheaper? Apple training workers to produce models in India

Hindustan Times  

Apple has begun training thousands of workers at its Tamil Nadu factory to produce iPhone 16 Pro and Pro Max, Bloomberg News reported citing people in the know. The company plans to assemble its premium Pro and Pro Max models of the upcoming iPhone 16 series in India for the first time through partner Foxconn. The 'new product introduction' process …

Apple fastest growing firm in India over the last 50 years, ​contributes 14 per cent to tech giant’s total production
7 months, 1 week ago

Apple fastest growing firm in India over the last 50 years, ​contributes 14 per cent to tech giant’s total production

Firstpost  

India’s role in Apple’s global production has grown substantially. This growth not only highlights Apple’s expanding influence in India but also marks it as the largest global value chain operating within the country, surpassing other multinational corporations. According to a recent Economic Survey, India now contributes approximately 14 per cent to Apple’s total production, a sharp increase from the 7 …

Vivo leads market with 16.5 per cent share
7 months, 1 week ago

Vivo leads market with 16.5 per cent share

New Indian Express  

NEW DELHI: The Indian smartphone market shipped 69 million smartphones in the first half of 2024 calendar year, registering a 7.2% year-over-year growth, according to an IDC study. Xiaomi, another Chinese mobile maker, took the second spot, with shipments growing the highest among the top five vendors at 26.8% year-on-year, expanding its share from 11% in Q2 2023 to 13.5% …

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