Is 2025 the year that we abandon alcohol for good?

Like clockwork, every new year kicks off with Dry January, a campaign introduced by the national charity Alcohol Change UK in which people abstain from alcohol for the entire month of January. According to data obtained from the July 1-21 Consumption Habits poll, an astounding 45% of Americans say drinking one or two alcoholic beverages per day is bad for one’s health. “Despite a period from the 1990s through the early 2000s when medical research suggested drinking red wine can be beneficial, no more than 25% of U.S. adults have ever seen drinking as good for one’s health.” In the poll, over 50% of Americans also said the best health advice for those who drink an average amount of alcohol is to reduce their consumption, while 22% said such drinkers should completely cut out alcohol. “Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions.” Anheuser-Busch InBev has also dipped its toes into the non-alcoholic drinks sector with Budweiser Zero, Stella Artois 0.0, O’Doul’s, Corona Cero and Michelob Ultra Zero, which was introduced in September. 2025 could possibly be the year that more people abandon alcohol for good, especially after Surgeon General Dr. Vivek Murthy called for a cancer risk warning label on alcoholic beverages on January 3.