Success needs more than pleasing 'Chinese tummy'
3 months, 4 weeks ago

Success needs more than pleasing 'Chinese tummy'

China Daily  

A cook prepares Chinese noodles at a food market in New York in June 2023. This strong cultural attachment to Chinese food is driving a new wave of international business opportunities for Chinese catering brands. My friend Flora, who relocated to Singapore last year from China, tells me a bubble tea from a Chinese tea beverage chain would often prove to be the high point of her day. For instance, Haidilao, China's largest hotpot chain, has found success by catering to the tastes of overseas Chinese and curious locals alike. By striking the right balance between authenticity and localization, these Chinese catering brands are poised to turn the Chinese tummy into a global business opportunity.

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