From Bella Hadid to Tom Holland: How celebrities are leading the non-alcoholic beverage trend
Hindustan TimesThe non-alcoholic beverage industry is booming, with global celebrities driving its growth and reshaping consumer habits. From Bella Hadid’s Kin Euphorics to Lewis Hamilton’s sparkling wines, these star-backed brands are setting trends and redefining the social drinking experience. According to a 2024 IWSR Drinks Market Analysis report, the no- and low-alcohol beverage market is projected to grow by 27% over the next three years, with over 35% of Gen Z consumers prioritising health-conscious drinks. Here's how A-list celebrities are contributing to this wave: Bella Hadid The supermodel co-founded Kin Euphorics, a wellness beverage line blending adaptogens, nootropics, and botanicals to enhance mood and mental clarity. Lewis Hamilton with Almave Lewis Hamilton Formula 1 champion Lewis Hamilton launched a line of non-alcoholic sparkling wines called Almave in partnership with a sustainable beverage brand.
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