Working girl! Heritage fashion brand enlists sought-after stylist Sofia Karvela to create the ultimate power wardrobe inspired by her own closet
9 months, 3 weeks ago

Working girl! Heritage fashion brand enlists sought-after stylist Sofia Karvela to create the ultimate power wardrobe inspired by her own closet

Daily Mail  

Iconic ready-to-wear brand Equipment drops its first collection under stylist and costume designer Sofia Karvela as creative director. Iconic ready-to-wear brand Equipment drops its first collection under stylist and costume designer Sofia Karvela as creative director Equipment originally launched in 1976 and is most known for its printed button-down shirts.until now! 'I came on to create something that felt like a wardrobe, an overall outfitting for the woman that already comes to the brand for their shirts' Sofia, who has consulted for all the top contemporary brands out there and once worked alongside Patricia Field for Sex and The City and Younger tells Daily Mail she created a capsule for the working woman With the modern woman as her inspiration, Sofia had a clear vision for how she wanted to build the ultimate power wardrobe. 'She's a working woman, she's mature and self-sufficient,' said the New York-based creative about her muse Garments in the collection are inspired by pieces in Sofia's own wardrobe, including her impressive collection of vintage finds Based on her vast experience working with other contemporary brands, Sofia knows what sells and what women want to wear, and she brought that knowledge to Equipment.

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