The Future of Political Influencers
WiredSince 2020, President Joe Biden’s and Vice President Kamala Harris’ campaigns have pushed influencers and content creators into our political media ecosystem. The Biden administration invited these creators to policy briefings on issues important to young people, and they tagged along on the campaign trail—you know this, I’ve reported on it in the newsletter before. The groypers haven’t necessarily gone away, but a fresh professional class of podcasters and influencers, willing to platform Trump’s message with little pushback, grew outside of them. “Through these podcasts, people were actually able to hear his compassion, and I don’t think that traditional media has ever given him the ability to do that, because I think traditional media thrives better off of conflict than conversation.”