SAG-AFTRA taps Nielsen for streaming data to enforce new contract
10 months, 4 weeks ago

SAG-AFTRA taps Nielsen for streaming data to enforce new contract

LA Times  

The SAG-AFTRA strike won concessions from Netflix and others about sharing streaming viewership data. SAG-AFTRA has tapped audience measurement company Nielsen to provide streaming data that will inform how the performers union enforces certain terms of its new contract with the top studios. “New business models require new tools, and that’s why we’ve enlisted Nielsen,” said Duncan Crabtree-Ireland, chief negotiator and national executive director of SAG-AFTRA. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.” The partnership comes several months after SAG-AFTRA reached a deal with the major studios and streamers to end the 118-day actors’ strike. SAG-AFTRA intends to use the data to qualify for bonuses performers employed on hit movies and TV shows streaming on Netflix, Max, Amazon’s Prime Video and other platforms.

History of this topic

Hollywood actors win streaming bonuses under new contract
1 year, 4 months ago
SAG-AFTRA talks break down over streaming pay in a setback for Hollywood’s back-to-work plans
1 year, 5 months ago
SAG-AFTRA members approve new contract
10 years, 7 months ago

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