Legacy brands revitalized as China-chic products unleash new demand
5 months, 3 weeks ago

Legacy brands revitalized as China-chic products unleash new demand

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City, the United States, April 10, 2024. Wuyutai Tea and Kweichow Moutai are among China's 1,455 "time-honored brands," which are well-known throughout the country and officially recognized by the Ministry of Commerce. Growing popularity "Many of the long-established brands, previously known only by name, have become more relevant as part of daily life," said post-90s consumer Huang Qingmiao, who learned more about the legacy brands from popular video-sharing platform Douyin over the past year. Expanding global reach In the US State of Virginia near Washington DC, the proprietor of a Chinese food restaurant surnamed Liu, has noticed an increasing number of American diners ordering a type of Chinese herbal tea made by Wanglaoji, a Chinese legacy brand. Chen Lifen, a researcher at the Development Research Center of China's State Council, believes it is a good thing that an increasing number of time-honored brands have expanded their global reach, as their products can showcase the traditional culture and meet the demand of foreign consumers through Chinese technology.

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History of this topic

Old brands capitalizing on China-chic trend
5 months, 2 weeks ago

Old brands capitalizing on China-chic trend

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City on April 10. Growing popularity "Many of the long-established brands, previously known only by name, have become more relevant as part of daily life," said Huang Qingmiao, a young consumer who has learned more about China's legacy brands from popular video-sharing platform Douyin, the Chinese …

Old brands capitalizing on China-chic trend
5 months, 2 weeks ago

Old brands capitalizing on China-chic trend

China Daily  

A customer looks at a model can of WALOVI herbal tea in New York City on April 10. Growing popularity "Many of the long-established brands, previously known only by name, have become more relevant as part of daily life," said Huang Qingmiao, a young consumer who has learned more about China's legacy brands from popular video-sharing platform Douyin, the Chinese …

Time-honored 'zongzi' brand sticks to tradition
6 months, 2 weeks ago

Time-honored 'zongzi' brand sticks to tradition

China Daily  

The former shop front of Wu Fang Zhai With the fresh smell of reed leaves, as well as the scent of rice and meat wafting through the air, the Wu Fang Zhai factory is a scene of orderly tension as workers prepare stacks of orders for the upcoming Duanwu Festival, also known as Dragon Boat Festival. Wu Fang Zhai, a …

Time-honored 'zongzi' brand sticks to tradition
6 months, 2 weeks ago

Time-honored 'zongzi' brand sticks to tradition

China Daily  

The former shop front of Wu Fang Zhai With the fresh smell of reed leaves, as well as the scent of rice and meat wafting through the air, the Wu Fang Zhai factory is a scene of orderly tension as workers prepare stacks of orders for the upcoming Duanwu Festival, also known as Dragon Boat Festival. Wu Fang Zhai, a …

Time-honored 'zongzi' brand sticks to tradition
6 months, 2 weeks ago

Time-honored 'zongzi' brand sticks to tradition

China Daily  

The former shop front of Wu Fang Zhai With the fresh smell of reed leaves, as well as the scent of rice and meat wafting through the air, the Wu Fang Zhai factory is a scene of orderly tension as workers prepare stacks of orders for the upcoming Duanwu Festival, also known as Dragon Boat Festival. Wu Fang Zhai, a …

Countries embrace returning Chinese travelers for Lunar New Year and beyond
10 months, 1 week ago

Countries embrace returning Chinese travelers for Lunar New Year and beyond

China Daily  

A Chinese tourist poses for photos while visiting the archaeological site of Jerash in Jordan, on Feb. 10, 2024. SYMBOLISM AND DECOR From boutique shops to culinary hotspots and iconic landmarks worldwide, businesses are embracing the allure of Loong culture in the Year of the Dragon, appealing to returning Chinese travelers. "As we understood from the Chinese culture, the year …

Innovation pays off for old, honored brands
2 years, 4 months ago

Innovation pays off for old, honored brands

China Daily  

Customers have warmed to a herbal coffee produced by traditional Chinese pharmacy Tongrentang. "They will have renewed vigor after fully tapping their existing brand technology and adapting themselves to the new market environment," Shang said. Xing Zhihong, chair of Jinghua Tea, which was founded in 1950, said, "Every brand has a legendary or inspiring story and constantly upgraded craftsmanship that …

Domestic brands rapidly raising their game
2 years, 4 months ago

Domestic brands rapidly raising their game

China Daily  

Clockwise from top: Products manufactured in China that have made their mark on the domestic market include those from cosmetic brand Florasis, Yongpu Coffee, cosmetic brands XDG and Yu Brand, and health company Bio-Everyday. YI BAI/FOR CHINA DAILY Product ranges feature elements inspired by traditional Chinese culture Facing fierce competition in the booming domestic market, newly emerged Chinese brands are …

Domestic brands rapidly raising their game
2 years, 4 months ago

Domestic brands rapidly raising their game

China Daily  

Clockwise from top: Products manufactured in China that have made their mark on the domestic market include those from cosmetic brand Florasis, Yongpu Coffee, cosmetic brands XDG and Yu Brand, and health company Bio-Everyday. YI BAI/FOR CHINA DAILY Product ranges feature elements inspired by traditional Chinese culture Facing fierce competition in the booming domestic market, newly emerged Chinese brands are …

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture
2 years, 9 months ago

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture

China Daily  

SONG CHEN/CHINA DAILY Designers and artists are bringing fresh vitality to the country's history and folklore. Zeng Hui, director of Beijing Design Week, said China Chic uses the language of pop culture to express traditional culture, bringing it closer to young people and making it more acceptable to them. National identity has become a good way for them to distinguish …

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture
2 years, 9 months ago

Growing popularity of 'China Chic' offers a new twist on nation's ancient culture

China Daily  

SONG CHEN/CHINA DAILY Designers and artists are bringing fresh vitality to the country's history and folklore. Zeng Hui, director of Beijing Design Week, said China Chic uses the language of pop culture to express traditional culture, bringing it closer to young people and making it more acceptable to them. National identity has become a good way for them to distinguish …

Finding gold in what's old
2 years, 10 months ago

Finding gold in what's old

China Daily  

Time-honored brands in Beijing provide a fascinating look at Chinese culture. China's time-honored brands not only boast some of the best products the country has to offer, their rich and colorful history also provide a fascinating insight into Chinese culture. Among China's 1,128 enterprises recognized as national time-honored brands with an average history of about 140 years, Beijing is home …

'Guochao' products favored by Chinese youth
3 years, 1 month ago

'Guochao' products favored by Chinese youth

China Daily  

Chinese domestic brands is gaining popularity in recent years. Be it traditional or modern, these elements should be embodied in China's cultural products and delivered internationally, so the whole world can grasp the charm of China's ancient legacy and its modern vibe", Huang said. In terms of cultural products, Su argued a well-crafted TV program or variety show that features …

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