Apple's Craig Federighi Explains The Need For iOS 14.5 App Tracking Transparency Feature, And More
Apple today released the latest version of its operation system – iOS 14.5. With iOS 14.5, Apple has brought a much-talked upon feature called App Tracking Transparency, a feature that gives iPhone and iPad users the choice to now allow third-party apps and websites to track them for advertising purposes. In his interview, Federighi explains the new feature as something that “gives users the choice of whether they want to be tracked across a choice of apps and websites." Federighi, in his interview with WSJ, said that the App Tracking Transparency feature affects the IDFA code in iPhones and iPads. On the criticism that the new App Tracking Transparency feature has got from the likes of Facebook, Federighi said that the company had expected some initial panic responses.
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