Samsung unveils A series flagship smartphone to wrest back market share
5 years, 9 months ago

Samsung unveils A series flagship smartphone to wrest back market share

Live Mint  

BANGKOK : South Korean electronics major Samsung Wednesday unveiled the A80 model, the flagship of its A series mid-range mobile phones which are expected to play a key role in its efforts to wrest back lost market share from Chinese competitors in India. As part of its strategy to take on competitors such as Xiaomi, Huawei and OnePlus, Samsung had last year said it would introduce latest innovative features on its A series of devices as well instead of just the top-end Note and S smartphone series. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live," Samsung Electronics President and CEO, IT and Mobile Communication Division, DJ Koh said while unveiling the A80 here. With Chinese players denting the company's share in the mobile handset market impacting its leadership position, Samsung had refreshed its strategy to bring its top-end innovative features to the mid-range instead of restricting those to top-end models.

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