Lamborghini is going green - here’s what happened when we tried their new sustainable ride
3 years, 2 months ago

Lamborghini is going green - here’s what happened when we tried their new sustainable ride

The Independent  

Do I feel guilty? The Italian supercar manufacturer has loaned me this bright yellow V10 supercar car prior to tomorrow’s programme of yoga, bee-keeping, forest walks and e-biking. Talking to various Lamborghini employees, from the CEO down, I sensed a frustration that their decade-long environmental efforts aren’t more appreciated, but also a frustration that they can’t really make the argument that I, as a supercar fan, usually make on their behalf: Toyota makes more cars in two days than Lamborghini has made in its entire existence. Its cars cover around 30,000 miles during their entire lifetime, compared to c250,000 for a Toyota, and they tend to be cherished in perpetuity - significant when you consider that around a third of a car’s lifetime emissions come from its manufacturer and recycling. Perceptions of Lambo owners fall into two camps: silly old men like Rod Stewart, Steve Coogan’s Portuguese singing sensation, Tony Ferrino, or Jay Kay, or silly young men who peacock noisily around Knightsbridge during the summer.

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