Starbucks Revamps Cafes and Simplifies Menu, CEO Announces
Trending News
4 months, 4 weeks ago

Starbucks Revamps Cafes and Simplifies Menu, CEO Announces

India Today  

Starbucks CEO Brian Niccol announces plans to revamp its US cafes, focusing on improving comfort, simplifying the menu, and reducing wait times. The company will offer more comfortable seating, ceramic mugs, and a coffee-condiment bar, with an aim to reduce wait times to less than four minutes. Niccol also plans to simplify the menu, remove olive-oil-infused drinks, and focus on customer loyalty and growth in the US and China markets.

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History of this topic

Starbucks brings in new finance chief as part of turnaround strategy
3 weeks, 3 days ago

Starbucks brings in new finance chief as part of turnaround strategy

Associated Press  

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month, Starbucks Chairman and CEO Brian Niccol said in a letter to employees. Niccol said Smith brings extensive experience in retail, global operations and corporate turnarounds. Niccol is trying …

Starbucks in crisis: Is It the coffee, the menu, or the people?
1 month ago

Starbucks in crisis: Is It the coffee, the menu, or the people?

Firstpost  

Starbucks is cutting 1,100 corporate jobs and eliminating 30 per cent of its menu under CEO Brian Niccol’s turnaround strategy. The company’s global same-store sales dropped two per cent in 2024, with US customers frustrated by high prices and long wait times. Mobile orders now make up over 30 per cent of transactions, straining operations Starbucks is undergoing a major …

Starbucks is culling 10 drinks from its menu in March — here’s what’s replacing them
Trending News
1 month ago

Starbucks is culling 10 drinks from its menu in March — here’s what’s replacing them

The Independent  

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Starbucks is dropping these 13 drinks from its menu — Check the full list
1 month ago

Starbucks is dropping these 13 drinks from its menu — Check the full list

India Today  

Starbucks is set to retire a selection of "less popular beverages" from its menu starting next week, marking a significant shift in its strategy to enhance sales and streamline operations. Menu overhaul for better efficiency To "optimize" its menu, Starbucks previously announced a plan to reduce beverage and food items by 30% by the end of the fiscal year. This …

Starbucks is culling 10 drinks from its menu in March — here’s what’s replacing them
Trending News
1 month ago

Starbucks is culling 10 drinks from its menu in March — here’s what’s replacing them

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Starbucks to cut menu items and lay off 1,100 staff to streamline operations
Trending News
1 month ago

Starbucks to cut menu items and lay off 1,100 staff to streamline operations

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Starbucks will lay off 1,100 …

Starbucks is removing 13 drinks from its menu in March, check out full list
1 month ago

Starbucks is removing 13 drinks from its menu in March, check out full list

Hindustan Times  

Starbucks is removing over a dozen drinks as part of a major menu shakeup. On March 4, the company will remove 13 drinks that are purchased less often in a bid to focus on more popular items. Starbucks is removing 13 drinks from its menu Starbucks is removing 13 drinks from its menu By the end of the fiscal year …

Starbucks eliminating 1,100 corporate jobs to speed up turnaround
1 month ago

Starbucks eliminating 1,100 corporate jobs to speed up turnaround

Hindustan Times  

Starbucks Corp. is eliminating 1,100 corporate jobs in a move aimed at increasing efficiency and quickly enacting changes to revitalize the company. Starbucks doesn’t disclose how many corporate workers it has, and the bulk of its employees around the world work in its cafes. “We believe it’s a necessary change to position Starbucks for future success.” Return to Office Starbucks …

Starbucks lays off 1,100 corporate employees
1 month ago

Starbucks lays off 1,100 corporate employees

Associated Press  

Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations. Starbucks has 16,000 corporate support employees worldwide, but that includes some employees who aren’t impacted, like roasting and warehouse staff. AP AUDIO: Starbucks lays off 1,100 corporate employees as coffee chain streamlines AP correspondent Ed Donahue reports a coffee giant is laying …

Starbucks is laying off workers and paring back the menu as it tries to turn the business around
1 month ago

Starbucks is laying off workers and paring back the menu as it tries to turn the business around

CNN  

New York CNN — Starbucks announced Monday it will lay off over 1,000 corporate workers and cut complex and unpopular drinks from its menu in an effort to turn around lagging sales and revamp the coffee chain. Starbucks is cutting some Frappuccino blended drinks, Royal English Breakfast Latte and White Hot Chocolate as part of its effort to simplify operations …

Starbucks sacks 1,100 employees globally in streamlining effort
1 month ago

Starbucks sacks 1,100 employees globally in streamlining effort

India Today  

Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations. Niccol said Starbucks is also eliminating several hundred open and unfilled positions. Starbucks has 16,000 corporate support employees worldwide, but that includes some employees who aren’t impacted, like roasting and warehouse staff. Niccol is also cutting items from Starbucks’ menu and experimenting …

Starbucks lays off 1,100 corporate employees as coffee chain streamlines
1 month ago

Starbucks lays off 1,100 corporate employees as coffee chain streamlines

LA Times  

Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and Chief Executive Brian Niccol streamlines operations. Niccol said Starbucks is also eliminating several hundred open and unfilled positions. Starbucks has 16,000 corporate support employees worldwide, but that includes some employees who aren’t being targeted in the latest round of downsizing, such as roasting and warehouse staff. Southwest …

Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand
1 month, 1 week ago

Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand

Live Mint  

Roughly five months into his tenure running the world’s largest coffee chain, Niccol is spearheading changes to overhaul the business and improve the brand’s perception with consumers. Niccol, 51 years old, enjoys Starbucks’s Americano coffee drinks and loves the personal notes and drawings that baristas now scrawl on customers’ cups. Starbucks customers want to schedule their online drink orders for …

Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
1 month, 4 weeks ago

Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025

Salon  

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by the end of the 2025 fiscal year. “In the coming months, you'll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and …

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
2 months ago

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin

Associated Press  

Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to deliver results. In a conference call with investors Tuesday, Niccol said Starbucks is planning to cut its food and beverage offerings by 30% over the course of this year to simplify operations and speed service. Niccol said the company is also …

Starbucks Bets on Mugs, Macchiato Art in Test of CEO’s Plan
2 months ago

Starbucks Bets on Mugs, Macchiato Art in Test of CEO’s Plan

Live Mint  

-- When customers walk into Starbucks on Monday, the vibes will be different. Early on, Niccol said he’d prioritize ceramic mugs for in-store customers, one of several “personal touches to elevate the cafe experience” he planned to roll out. Like you’re on an episode of Friends.” At a Starbucks in Chicago on Monday morning, the barista at the register asked …

Starbucks is getting back to basics — but trains baristas in de-escalation to manage new tensions
2 months ago

Starbucks is getting back to basics — but trains baristas in de-escalation to manage new tensions

Salon  

Since his appointment as CEO of Starbucks, Brian Niccol has charted a course back to the company’s roots: good coffee, served swiftly, in a welcoming café. It’s an almost quixotic ambition after years in which the Starbucks experience has drifted toward something less human and more mechanical — a fast-moving conveyor belt of caffeine. A couple of years ago, I …

Starbucks CEO Brian Niccol earned $96 Million for four months of work in 2024
2 months ago

Starbucks CEO Brian Niccol earned $96 Million for four months of work in 2024

Hindustan Times  

Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one of the biggest compensation packages in corporate America. The coffee chain didn’t require Niccol to move to the Seattle, where Starbucks is based, and agreed to cover temporary housing costs in the area as well as use of the company …

Starbucks to “hit the pause button” on price increases in the new year, CEO says
3 months, 1 week ago

Starbucks to “hit the pause button” on price increases in the new year, CEO says

Salon  

Starbucks has already implemented some major changes this year, including eliminating the surcharge for non-dairy milk, introducing “customization guardrails” to empower baristas and elevating its in-store experience. In a Dec. 5 interview with ABC News chief business correspondent Rebecca Jarvis, Starbucks CEO Brian Niccol said the chain will not increase its food and drink prices. “The approach we've taken right …

More Sharpies, fewer customizations: How Starbucks aims to reclaim its identity
4 months, 2 weeks ago

More Sharpies, fewer customizations: How Starbucks aims to reclaim its identity

Salon  

In early September, just days after Brian Niccol had stepped into his role as the new chief executive officer at Starbucks, he published an open letter addressed to all the coffee chain’s partners, customers and stakeholders acknowledging two major truths about the brand: The first is that Starbucks, with its nearly 16,500 United States locations, is “woven into the fabric …

Starbucks CEO's Vision Sparks Cautious Optimism on Wall Street
4 months, 4 weeks ago

Starbucks CEO's Vision Sparks Cautious Optimism on Wall Street

Live Mint  

Starbucks CEO Brian Niccol's turnaround pitch has received positive feedback from Wall Street analysts. He plans to focus on coffee while being more disciplined with new offerings, slow down new store openings and remodels, and rein in customization. Niccol also vows to bring back ceramic mugs, use Sharpies for personalization, and restore condiment bars.

Starbucks’ new CEO reveals how he plans to turnaround business
6 months, 2 weeks ago

Starbucks’ new CEO reveals how he plans to turnaround business

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. In an open letter on the Seattle coffee giant's …

Starbucks’ new CEO wants to recapture the coffeehouse vibe
6 months, 2 weeks ago

Starbucks’ new CEO wants to recapture the coffeehouse vibe

Associated Press  

Starbucks’ new chairman and CEO said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant. In an open letter on the Seattle coffee giant’s website, Brian Niccol said Starbucks is a beloved brand but that he found during …

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
6 months, 2 weeks ago

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

Associated Press  

To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO. Since he was named Starbucks’ incoming CEO on Aug. 13, Niccol has been visiting U.S. stores, listening to baristas and observing the challenges the brand is facing, Starbucks said. Streamlining Starbucks’ …

Starbucks will give new CEO his own corporate private jet to fly between Seattle and California home
7 months ago

Starbucks will give new CEO his own corporate private jet to fly between Seattle and California home

Salon  

New Starbucks CEO Brian Niccol won’t be relocating to the company’s Seattle headquarters in anticipation of starting his new role next month. “You agree to commute from your residence to the Company’s headquarters as is required to perform your duties and responsibilities.” As for how Niccol will be traveling, Starbucks is providing him with his own corporate jet to commute …

Starbucks' CEO Chooses To Fly 1,600 Km Via Private Jet Than Relocate, Anupam Mittal Calls Him Out
7 months ago

Starbucks' CEO Chooses To Fly 1,600 Km Via Private Jet Than Relocate, Anupam Mittal Calls Him Out

ABP News  

Shark Tank India judge, Anupam Mittal, once again called out Starbucks. The executive said that he flies 1,600 km at least three times in a week to commute to the Starbucks headquarters in Seattle, instead of relocating to the region. https://t.co/8UCqqZPlrP — Anupam Mittal August 24, 2024 Starbucks recently replaced its CEO Laxman Narasimhan with Niccol, bringing in the latter …

New Starbucks boss faces backlash over 1,000 mile private jet supercommute
7 months ago

New Starbucks boss faces backlash over 1,000 mile private jet supercommute

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Starbucks’ incoming chief executive is …

Starbucks CEO will fly 1,600 km on company jet to work from office 3 days a week instead of relocating
7 months, 1 week ago

Starbucks CEO will fly 1,600 km on company jet to work from office 3 days a week instead of relocating

Hindustan Times  

Newly appointed Starbucks CEO Brian Niccol is not expected to relocate to Seattle to work from the company’s headquarters. Instead, Niccol will be allowed use of the company jet to shuttle between his California residence and his Seattle office three times a week, according to his offer letter that was made public in an SEC filing last week. What Brian …

Starbucks CEO opts for supercommute over relocating, will fly 1,600 km on company jet
7 months, 1 week ago

Starbucks CEO opts for supercommute over relocating, will fly 1,600 km on company jet

India TV News  

Newly appointed Starbucks CEO Brian Niccol is not expected to move to Seattle to work from the company's headquarters. According to a company spokesperson speaking to CNBC, Niccol is required to work from the Seattle office at least three days a week, in line with Starbucks’ hybrid work policy. “His schedule will exceed the hybrid work guidelines and workplace expectations …

Starbucks is giving its new CEO a huge pay package and not making him move to Seattle
7 months, 1 week ago

Starbucks is giving its new CEO a huge pay package and not making him move to Seattle

Associated Press  

Starbucks’ incoming CEO could make well in excess of $100 million in his first year with the company under an incentive-laden contract, and he will not be required to relocate from his home in California to Seattle, the home of the global coffee giant. Starbucks announced on Tuesday that Brian Niccol would become its chairman and CEO, taking over from …

What is Starbucks giving its new CEO? $113 million plus option to work remotely
7 months, 1 week ago

What is Starbucks giving its new CEO? $113 million plus option to work remotely

Firstpost  

Starbucks new CEO Brian Niccol’s total compensation of $113 million includes a $10 million sign-on bonus, a $75 million equity grant, and an additional annual grant potentially worth $23 million starting in fiscal 2025 Brian Niccol has been named as the chairman and chief executive officer of Starbucks of August 13. Niccol will receive approximately $113 million in total compensation, …

Starbucks ousts CEO as market growth slumps
7 months, 2 weeks ago

Starbucks ousts CEO as market growth slumps

China Daily  

Starbucks, which has struggled this year in its two largest coffee markets — the US and China — on Tuesday ousted its CEO, responding to pressure from an activist investor and its longtime former boss. The Seattle-based company, the world's largest coffee chain, named Brian Niccol, the CEO at Chipotle Mexican Grill since 2018, as its new chairman and CEO, …

Chipotle’s CEO turned the beleaguered chain around. Can he do it for Starbucks?
7 months, 2 weeks ago

Chipotle’s CEO turned the beleaguered chain around. Can he do it for Starbucks?

Salon  

On Tuesday, Starbucks announced that Brian Niccol, the current chief executive officer of Chipotle, has been appointed as the coffee giant’s new chairman and CEO. Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience.” She continued: “Our board believes he will be a transformative leader for our company, our …

Starbucks CEO Laxman Narasimhan out, Chipotle's Brian Niccol in
7 months, 2 weeks ago

Starbucks CEO Laxman Narasimhan out, Chipotle's Brian Niccol in

Hindustan Times  

Coffee chain giant Starbucks CEO Laxman Narasimhan is stepping down effective immediately after just one year in the role. Starbucks CEO Laxman Narasimhan steps down, Chipotle's Brian Niccol takes the reins The company has announced that Chipotle CEO Brian Niccol will take over as chairman and CEO starting September 9. Mellody Hobson, Starbucks' new lead independent director, praises, “Brian is …

Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress
7 months, 2 weeks ago

Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress

Associated Press  

In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. The Seattle coffee giant named Niccol as its new chairman and CEO, hoping he can revive fading sales and re-establish Starbucks as a destination where customers are willing to pay premium prices. …

Starbucks replaces its CEO, names Chipotle chief to head the company
7 months, 2 weeks ago

Starbucks replaces its CEO, names Chipotle chief to head the company

LA Times  

Starbucks has seen weakened sales and other issues including competition from lower-cost companies in China. The Seattle coffee giant said Brian Niccol, the chairman and CEO of Chipotle, will become Starbucks’ chairman and CEO on Sept. 9. Narasimhan, a longtime PepsiCo executive who has also served as the CEO of Reckitt, a U.K.-based consumer health company, became Starbucks’ CEO in …

In the face of falling revenue, Starbucks quietly discontinues its value meal
7 months, 2 weeks ago

In the face of falling revenue, Starbucks quietly discontinues its value meal

Salon  

When Starbucks decided to get in on the so-called “value menu wars” this summer, the accompanying promotion was introduced with quite a splash — and perhaps understandably so. While the Pairings Menu was originally cast as a limited-time offer – as Starbucks never indicated a specific end date in its marketing materials – it seemed possible the promotion was actually …

It's been a bad month for Starbucks. Ex-CEO Howard Schultz agrees
10 months, 2 weeks ago

It's been a bad month for Starbucks. Ex-CEO Howard Schultz agrees

Salon  

It’s not been a great month for Starbucks. In their assessment of the two coffee chains, National Restaurant News’ Joanna Fantozzi said that “beyond hard numbers, the two companies have recently taken very different operational strategies.” We need your help to stay independent Subscribe today to support Salon's progressive journalism “Whereas Starbucks has been constantly churning out new menu items …

Former Starbucks CEO Schultz says company needs to refocus on coffee as sales struggle
10 months, 3 weeks ago

Former Starbucks CEO Schultz says company needs to refocus on coffee as sales struggle

Associated Press  

Former Starbucks CEO Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week. In his post, Schultz said …

Polarizing olive oil-infused Starbucks drinks go nationwide
1 year, 1 month ago

Polarizing olive oil-infused Starbucks drinks go nationwide

Salon  

Coffee is, inherently, one of the most customizable beverages. Some people add strange things to gussy up their brew, from butter to any mixture of saccharine syrups. Oleato, which previously was offered in Italy before being tested in certain US cities last year, has now made its way to all Starbucks in the US, with two special drinks: "an oat …

Longtime Starbucks leader Howard Schultz steps down from the coffee chain’s board
1 year, 6 months ago

Longtime Starbucks leader Howard Schultz steps down from the coffee chain’s board

Associated Press  

NEW YORK — Longtime Starbucks leader Howard Schultz is stepping down from the company’s board of directors, the coffee chain announced. For its third fiscal quarter ended in July, Starbucks reported record revenue — with same-store sales notably jumping 46% in China, reversing last year’s declines due to COVID restrictions. In recent months, Starbucks and Schultz also came under fire …

New Starbucks CEO plans to work in stores monthly
2 years ago

New Starbucks CEO plans to work in stores monthly

Associated Press  

Starbucks’ new CEO Laxman Narasimhan says he plans to work a half-day shift once a month in one of the company’s stores in an effort to stay close to its culture and customers. Narasimhan, who took the reins as CEO earlier this week, said in a letter to Starbucks’ employees Thursday that he also expects the company’s leadership team to …

From being a polyglot to transforming brands, know all about Starbucks CEO
2 years ago

From being a polyglot to transforming brands, know all about Starbucks CEO

Live Mint  

Weeks ahead of his scheduled takeover of the role, Laxman Narasimhan assumed the role of Chief Executive Officer of Starbucks on Monday. Laxman Narsimhan has replaced company founder Howard Shultz, who had served as the interim CEO since returning in April. 10 points to know about the Starbucks CEO -Laxman Narsimhan completed his Mechanical Engineering from the Colleges of Engineering, …

Starbucks CEO Howard Schultz abruptly steps down early — just days before Senate hearing
2 years ago

Starbucks CEO Howard Schultz abruptly steps down early — just days before Senate hearing

Salon  

Howard Schultz announced on Tuesday that he is stepping down from his post as Starbucks CEO two weeks earlier than his scheduled departure date, resigning just before a hearing led by Sen. Bernie Sanders about the company's union busting next week. Schultz began his third stint as CEO of the company last year when, as workers said, the company brought …

Indian-origin Laxman Narasimhan takes over as Starbucks CEO
2 years ago

Indian-origin Laxman Narasimhan takes over as Starbucks CEO

Hindustan Times  

Indian-origin executive Laxman Narasimhan on Monday officially assumed the role of Chief Executive Officer of global coffee giant Starbucks, joining the growing cohort of business leaders originally hailing from India at the helm of global corporations. Laxman Narasimhan In September last year, Starbucks had announced that Narasimhan would become the company’s next chief executive officer and a member of the …

Starbucks new CEO Laxman Narasimhan takes his seat
2 years ago

Starbucks new CEO Laxman Narasimhan takes his seat

Associated Press  

Starbucks officially has a new CEO. The Seattle coffee giant said Monday that Laxman Narasimhan has assumed the role of CEO and joined the company’s board of directors. Narasimhan succeeds longtime Starbucks leader Howard Schultz, who came out of retirement last spring to serve as interim CEO while the company searched for a new chief executive. Starbucks announced last Septembe …

Starbucks new CEO Laxman Narasimhan takes his seat
2 years ago

Starbucks new CEO Laxman Narasimhan takes his seat

LA Times  

Starbucks officially has a new chief executive. The Seattle coffee giant said Monday that Laxman Narasimhan has assumed the CEO role and joined the company’s board of directors. Narasimhan succeeds longtime Starbucks leader Howard Schultz, who came out of retirement last spring to serve as interim CEO while the company searched for a new chief. Starbucks announced last September that …

Starbucks’ Schultz declines to appear before Senate panel
2 years, 1 month ago

Starbucks’ Schultz declines to appear before Senate panel

Associated Press  

Starbucks’ interim CEO Howard Schutz has declined a request to appear before a Senate committee seeking to question him about the coffee chain’s response to an ongoing unionization campaign at the company’s U.S. stores. The Vermont Independent sent a letter to Schultz earlier this month asking him to appear March 9 for a hearing about the unionization campaign and Starbucks’ …

Starbucks to revamp stores to speed service, boost morale
2 years, 6 months ago

Starbucks to revamp stores to speed service, boost morale

Associated Press  

Starbucks __ ringing up record sales but struggling with low employee morale __ plans to spend $450 million next year to make its North American stores more efficient and less complex. Our physical stores were built for a different era,” said John Culver, Starbucks’ chief operating officer, at a day-long event for investors in Seattle Tuesday. Culver said customizable cold …

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