InsuranceDekho debuts SaaS solutions firm Heph for insurance distributors
Live MintGurugram-based insurtech startup InsuranceDekho has launched Heph, an affiliate software-as-a-service firm, that will offer digital solutions to help insurance distributors in India manage operations, top executives at the company told Mint. “We’ve achieved a strong product-market fit, and now our goal is to broaden our market presence and deepen our engagement within the industries we serve," said Ayush Bagmar, business head of Heph, who is leading the SaaS firm’s operations. With this, the bootstrapped affiliate entity will compete with existing players like Vymo, Turtlefin and Riskcovry, among others, that are operating within the SaaS insurtech segment and have raised external capital. He believes that despite the presence of competitors in the market, many of the challenges faced by insurance distributors remain unsolved, which Heph plans to address.
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