As Ruble crashes and companies depart, Russians brace for a dramatic shift in their standard of living
CNNNew York CNN Business — As Western sanctions take root, Russians are bracing for a dramatic shift in their standard of living as their savings diminish in value and imports of everyday goods are quickly being cut off. Compounding the economic pain, two of the world’s biggest container shipping companies, Maersk and MSC, said they are halting cargo bookings to and from Russia, with the exception of food, medicine and humanitarian supplies. Sven Hoppe/picture alliance/Getty Images Those departures, combined with the plunging value of the ruble, threaten to choke Russia’s economy and deprive Russians of crucial foreign goods such as cars, cellphones, clothing and food. “There has been fairly successful substitution, mainly for food, and on some other parts that go into industrial goods … but it’s mainly been on the lower end of the economic scale,” said Charles Lichfield, deputy director of the Atlantic Council’s GeoEconomics Center. The US export restrictions announced last week are designed to hurt Russia’s military advancement — without causing undue strain on Russian consumers.