Netflix’s Gray Man demonstrates the problem with trying to create a franchise
The critics’ verdicts on Netflix’s The Gray Man are in and… oof. Netflix’s top tens quite often feature films adjudged to be turkeys by professional critics. But the reaction to The Gray Man doesn’t bode well for this attempt at producing a big-ticket “franchise” capable of engendering multiple sequels and spin-offs that draw in subscribers. Ditto Squid Game, another surprise global smash, featuring the subtitles English-speaking audiences have previously proved resistant to, although films like Bong Joon-Ho’s Parasite have helped people clear what its director correctly described as that “one-inch tall” barrier. Not for nothing has Netflix’s output been compared unfavourably with that of Apple TV Plus, which costs a lot less to subscribe to once the free period with your device has come to an end.
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