Budweiser Maker AB InBev Plans to Enter Whiskey and Gin Segment in India
News 18Anheuser-Busch InBev, the brewer of Budweiser and Corona beers, is gearing up to launch new whiskey and gin brands in the Indian market. Global brewers so far have steered clear distinction between spirit segments, making the move by AB InBev the first case of any big beer maker entering the segments of whiskey and gin. Speaking on the development, AB InBev’s India and South East Asia President Kartikeya Sharma said, “For Indian consumers, the attitude towards premiumisation is category agnostic and the openness to become repertoire users and not be married to one category has never been higher.” He added that the company saw the consumers were looking to “indulge” and not abuse alcohol. Kartikeya Sharma added that being an established player in the beer segment, the company was already aware of the route to market channels, the classification of those channels and partners that will help to launch the product the “right way” He said that a large part of the development cycle was invested in the production side as the distilling space was new for the company.
History of this topic
AB InBev reports higher-than-expected revenue in first quarter despite ongoing weakness in the US
Associated PressBeer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
Associated Press
How Kartikeya Sharma of AB InBev is brewing a legacy
Live Mint
AB Inbev brews up prospects in China
China Daily
Indians Gin Sippers Prefer Home-grown Brands Than International Ones, Says Report
News 18
4 Industry veterans join forces to launch CaSa de Spirits,a new alco-bev venture
Hindustan Times
Campaign brewing to get Hindu god Brahma off popular beer
Associated PressDiscover Related
)
