Alexa! Start my Roomba: Amazon buys robot vacuum maker for $1.7 billion
The HinduAmazon.com Inc will acquire iRobot Corp, maker of robotic vacuum cleaner Roomba, in an all-cash deal for about $1.7 billion, in the latest push by the world's largest online retailer to expand its stable of smart home devices. Amazon already owns virtual assistant Alexa, Ring, which monitors homes, and a smart thermostat, giving it a range of products in the "internet of things” category, said Ethan Glass, an antitrust expert with law firm Cooley LLP. Besides sweeping up dirt, Roomba vacuums that cost as much as $1,000 collect spatial data on households that could prove valuable to companies developing smart home technology. Devices make up a fraction of overall sales at Amazon, but include smart thermostats, security devices and it has recently launched a canine-like robot called Astro.