
Facebook’s new AI-driven feed is causing people to spend way more time on their phones, Meta reveals
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Facebook and Instagram users have significantly increased their screen time since a new AI-driven algorithm was introduced, according to the apps’ parent company Meta. The US tech giant revealed during its latest quarterly results on Wednesday that improvements to the firm’s artificial intelligence have led to an 8 per cent increase in the amount of time spent on Facebook and a 6 per cent increase in the time spent on Instagram. During an earnings call on Wednesday evening, Meta chief executive Mark Zuckerberg said that he hopes to add a new feed to Facebook and Instagram that will serve exclusively AI-generated content. “And I think that that’s gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time.” The extra time users spent online helped Meta beat analysts’ estimates for its quarterly earnings, exceeding forecasts for both revenue and profit.
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