Why your favourite colour is probably blue

Why your favourite colour is probably blue Henrik Sorensen/Getty Images From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. Melpomenem/Getty Images Perhaps surprisingly, our preference for colour changes as we get older, largely due to our experiences in the world around us In an experiment intended, at least in part, to unpack whether favourite colours were a static component of someone's identity, Schloss and her team asked volunteers in New England to track their colour likes and dislikes weekly during the course of the four seasons of year. It's a big misconception that babies can't see colour from birth – Alice Skelton It's easy to assume that the ecological valence theory would need time to take hold, for us to embed those social cues in the world we see. "It's a big misconception that babies can't see colour from birth – they can," she says, noting that the eye's development is uneven.