ABC Life is getting a rebrand as ABC Local, with up to half its staff set to lose their jobs
ABCThe ABC Life lifestyle portal will be renamed ABC Local and move towards a "broader editorial direction", with the team behind it set to halve. Key points: ABC Life was launched in 2018 Managing director David Anderson said the portal's rebrand would enable it to become the ABC's home for unique and distinctive stories Editor Bhakthi Puvanenthiran said the news was devastating, adding the details surrounding the rebrand were still unclear This follows the ABC's decision to axe up to 250 jobs and cut programming as it deals with budget cuts of $84 million. Managing director David Anderson wrote in an email to ABC staff: "ABC Life will become ABC Local, with a broader editorial direction. "The ABC Life site creates a new home to showcase content on issues important to all Australians — work and careers, health and wellbeing, finance, relationships and family — free from commercial agendas."
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Up to 250 ABC jobs to go, ABC Life brand scrapped, flagship radio news bulletin dumped to tackle $84 million budget cut
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