Tottenham and Liverpool slammed by health specialists after agreeing new deals with Coca-Cola
Daily MailTottenham and Liverpool have been slammed after announcing new commercial deals with Coca-Cola, with leading health experts calling on cubs to 'sever ties' with junk food companies. On Thursday the Premier League clubs, along with Bayern Munich, Juventus and Paris Saint-Germain agreed a new sponsorship arrangement with Coca-Cola as the drinks brand aims to grow it's football portfolio. Health experts have called on Premier League clubs to server all ties with junk food brands Liverpool and Tottenham have been criticised for agreeing a new deal with Coca-Cola 'It is absurd that some of the very food and drink that contribute so keenly to the obesity crisis have been closely linked with sports through commercial deals for so long. Coca-Cola were the sponsors of all three Football League divisions from 2004 until 2010 The drinks company also attached their name to the League Cup renaming it the Coca-Cola Cup in the mid-nineties It's a view shared by fellow health professionals, including Katharine Jenner, director at the Obesity Health Alliance who told Telegraph Sport: 'Using sports sponsorship as a marketing tactic to sell sugary drinks is particularly problematic for child health.