Here's why Salman Khan and Katrina Kaif's Tiger 3 is releasing on a Sunday, and not a Friday
Hindustan TimesWhy on a Sunday? Ideally, Tiger 3 would have released on a Friday, or even a Wednesday in the case of Shah Rukh Khan's Pathaan, the predecessor in the YRF Spy Universe. It's not a holiday for everyone, but the decision to move the release date to 2 days later on Sunday, November 12, is rather curious. As per a press note obtained by the production house, it stated, “Complex release window this Diwali has prompted YRF to devise a strategic and unique release plan. Bhai Dooj is on November 15, giving the film an extended run in this crucial holiday period, which will aid in collections through the week.” Clear two-day window for The Marvels The unique release strategy by YRF, however, has allowed Nia DaCosta's superhero film The Marvels, starring Brie Larson in the lead, to enjoy a two-day window sans any big Bollywood competition.