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Jallikattu beats Aadyarathri, Vikruthi to top Kerala box office, earns Rs. 7.30 cr in opening week
FirstpostA boom in multiplexes and conversion of single screens into double screens has increased the box-office share in Kerala. For the big Gandhi Jayanthi/Pooja weekend, four Malayalam films – Jallikattu, Aadyarathri, Vikruthi and Pranaya Meenukalude Kadal released along with four OLFs - War, Joker, Asuran and Sye Raa Narasimha Reddy. Among the festival releases, the top five at Kochi multiplexes, three were OLFs – Asuran, War and Joker, with Malayalam film Jallikattu topping the box-office and Aadyarathri featuring at number four. Meanwhile the Malayalam film trade was surprised by the success of Lijo Jose Pellissery’s art house thriller Jallikattu emerging as the number one at the Kerala box-office for the pooja weekend. However, what has caught the Kerala film trade by surprise is the way Jallikattu, a 91-minute high-brow film performed better than “family friendly” films like – Vikruthi and Aadyarathri.
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