World Environment Day 2022: Here's how sustainable fashion is revolutionising the way the style business operates
2 years, 9 months ago

World Environment Day 2022: Here's how sustainable fashion is revolutionising the way the style business operates

Hindustan Times  

Sustainable fashion is the accelerating trend in the world of pret and couture, as the young populace today realises that leading an ethical and environmentally lifestyle can help avert the climate crisis and on World Environment Day 2022 this Sunday, we couldn't help but cheer how sustainable fashion is revolutionising the way the business of fashion operates. World Environment Day 2022: Here's how sustainable fashion is revolutionising the way the style business operates Some are making and using fibers that are an eco-friendly alternative to most natural and synthetic fibers while others are biodegradable and are made using significantly lesser resources, allowing us to contribute to a greener environment. These fabrics save landfills 6-7 times more than cotton and consume 3-4 times lesser water, are organic, ethically sourced, environment friendly and renewable.” According to Priyanka Priyadarshini, Head Designer at Navyasa By Liva, there are environmentally responsible fashion brands that are leveraging technology to make clothing production and packaging more sustainable. Fashion brands are implementing consumer-centric strategy to see what customers really want and all roads lead to the fact that the future is sustainable fashion where on any given day, a functional and versatile closet is preferable - one which allows styling of an essential piece in a variety of ways to blur the borders between casual and formal attire and evolve fashion to the point where it recognises that customising a silhouette is not limited to a specific demographic.

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