Google Tweaked Search to Comply With EU Rules. Yelp Says It Makes Results Even More Unfair
To comply with looming rules that ban tech giants from favoring their own services, Google has been testing new look search results for flights, trains, hotels, restaurants, and products in Europe. The EU’s Digital Markets Act is supposed to help smaller companies get more traffic from Google, but reviews service Yelp says that when it tested Google’s design tweaks with consumers it had the opposite effect—making people less likely to click through to Yelp or another Google competitor. “All the gatekeepers are trying to hold on as long as possible to the status quo and make the new world unattractive,” says Richard Stables, CEO of shopping comparison site Kelkoo, which is unhappy with how Google has tweaked shopping results to comply with the DMA. “That’s really the game plan.” Google spokesperson Rory O'Donoghue says the more than 20 changes made to search in response to the DMA are providing more opportunities for services such as Yelp to show up in results. For searches like that or for other “local” businesses, as Google calls them, one new design features results from Google Maps data at the top of the page below the search bar but adds a new box widget lower down containing images from and links to reviews websites like Yelp.
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