Can big food adapt to healthier diets?
4 months, 3 weeks ago

Can big food adapt to healthier diets?

Live Mint  

Big food, it seems, has a sweet tooth. Consumers who have found it difficult to alter their diets may at last be able to do so thanks to new blockbuster weight-loss drugs including Wegovy and Zepbound. View Full Image Graphic: The Economist Big food may well take these developments in its stride. In May Nestlé, the world’s biggest such firm, said it would launch a new frozen-food brand, Vital Pursuit, targeted at users of the drugs, who still need to ensure they get adequate quantities of protein and other nutrients despite consuming smaller quantities of food. Big food has so far managed to thrive even as concerns around consumers’ health swirled.

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