The State of 'Shrinkflation': Why Biden called out skimpy bags of potato chips

The State of 'Shrinkflation': Why Biden called out skimpy bags of potato chips Enlarge this image toggle caption Justin Sullivan/Getty Images Justin Sullivan/Getty Images During his State of the Union address, President Joe Biden reached for one of his top recent peeves: shrinkflation. Less coffee in a can, more air in a bag of cereal, fewer sheets in a toilet-paper roll — shrinkflation lets higher prices hide in plain sight without instantly shocking shoppers. Sponsor Message Last year, NPR's research found, for instance, Dove shrunk its soap and Tide shrunk its laundry detergent jugs, while both also slightly raised prices. "This effort by the Biden Administration to use regulatory agencies to micromanage how private businesses set prices will have the same result: shortages, fewer choices for consumers, a weaker economy, and less jobs," the U.S. Chamber of Commerce's Neil Bradley said about Biden's strike force.