Meta Raises the Prices of Its Quest VR Headsets by $100
WiredMeta, née Facebook, may be one of the most influential and ambitious companies in the world, but that doesn’t mean it’s immune to broader economic woes. On the same day a series of news stories revealed the extent of Meta’s recent belt-tightening, the company said it was raising the prices of its Quest VR headsets. A higher price point on one of the world’s most popular VR headsets also creates another potential barrier in Meta’s quest to get more consumers into virtual reality. Starting in August, the two available configurations of Meta Quest 2 VR headsets will both go up in price by $100. Meta said, through a spokesperson, that it has invested billions of dollars in the VR ecosystem and that the company is “adjusting the price of our Meta Quest 2 headsets to enable us to continue investing in ways that will keep driving this increasingly competitive industry forward for consumers and developers alike.” “Usually people expect, when a product is out this long, that it will get a price cut, not an increase.” Anshel Sag, Moor Insights & Strategy The Meta Quest’s price change signals a rethinking of the company’s metaverse strategy as it—and other tech companies—adjust to changes in the ad market and brace for a possible recession.