Threads: Twitter rival’s much-anticipated feature did little to attract more users, data suggests

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The recent launch of an anticipated Threads feature seems to have done little to attract more users onto the platform, new data suggests. Though launched without key features of its rival, its early strategic roll out at a key time when Twitter was facing widespread backlash for policy changes under Mr Musk helped Threads quickly accumulate users. Mobile intelligence firm Sensor Tower reported earlier this month that daily active users on Threads dropped over 80 per cent since the platform’s launch, with only 8 million users using the app daily. There isn’t much data to also suggest there’s a rapid influx of new users signing up to join Threads since its web app launch.