Taylor Swift, imperfect capitalist?
Hindustan TimesTo TAYLOR SWIFT’S Eras tour, which is due to close in Vancouver this weekend, has been the juggernaut of live music for almost two years. On the resale market, the average ticket to a European show went for $385, less than half the price in America and Canada. By comparison, the median resale ticket for Beyonce’s first American show in 2023 cost $182; by the final show, it had fallen to $109. And the median resale ticket price for the closing night of Sir Elton John’s recent farewell tour—one of the longest-running and the third highest-grossing tour in the world—was $187, one seventh of the price of tickets for Ms Swift. But a back-of-the-envelope calculation suggests that had Ms Swift been able to price her tickets at resale value and perhaps swapped Paris for Miami, she would have made an additional $50m per date—boosting her takings four- or five-fold.