ShareChat finds its niche with local languages
Bengaluru: At 9pm, on 31 December 2016, as their systems were flailing and their users were having a hard time, the founders of social app ShareChat were feeling strangely validated. “Maybe we’re the right guys to do this, but we’re definitely at the right time,” said Ahsan, who hails from Lucknow. But since we had struggled so much making different products together in college, we are able to better decide unanimously what’s best for the company,” said Ahsan. The comments on these pictures— written in a mix of the Telugu script, Telugu transliterated in English and a smattering of English—are along the lines of people wishing each other a good morning, asking each other if they ate, if yes, what did they eat, where they are from, sharing their phone numbers to chat further on WhatsApp, a bot account that posts job openings for “10th pass”, and in multiple instances, “brother, send me some girls’ WhatsApp numbers”. ShareChat says it also ensures that “when someone’s coming to the app, on a passive level, we have to avoid them interacting with those people who they’ll have a clash with”.
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