James Charles loses MILLIONS of followers in the wake of feud with Tati Westbrook

YouTube star and beauty guru James Charles has now lost nearly three million subscribers — including several celebrities — in the two days since a bitter feud with fellow makeup artist Tati Westbrook was made public. Sparring: Beauty guru and YouTube star James Charles has lost nearly three million followers in just days after a bitter feud with Tati Westbrook was made public Oh no! The company — which promises to strengthen and add shine to hair — is in direct competition with Tati's supplements, Halo Beauty, a brand James said previously wasn't the right fit for his young followers. The feud began when James attended Coachella on April 22 and promoted Sugar Bear Hair vitamins — a competitor of Tati's own supplement brand Heartbroken: Tati was frustrated by the videos and posted about feeling 'betrayed' shortly after 'When you do so much for people in your life and they not only don't return the favor, but they just don't even see you. Serious stuff: She said James 'tried to trick a straight man into thinking he's gay' and 'manipulates' people's sexuality Damage control: James responded to the video with a quickly prepared eight minute segment in which he apologized for his actions Taking sides: Though James has lost millions of followers, Tati has gained more 'Fame, power, and a fat bank account will change almost anyone,' she said, adding that she 'really tried' to be a good influence in James' life but failed.