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Amitabh Bachchan is India’s Most Trusted Face While Virat Kohli is Most Charming: TIARA Report
News 18Remember when in 2003 when sales for Cadbury chocolates started to decline sharply following reports of worms being found inside some chocolate bars? And so, the company turned to the one person they knew India trusted – Amitabh Bachchan. The Bollywood actor was roped in to become the face of Cadbury’s ‘Vishwas’ campaign and started appearing in Over two decades since the The TIARA Research report is produced by The Indian Institute of Human Brands led by adman Sandeep Goya. The study, conducted among 60,000 respondents in 23 cities, found that 88 percent of the respondents thought Amitabh Bachchan was the most trustable celebrity in India. The actress bagged both the spot for the ‘Most Trusted’ Bollywood actress with over 82 percent votes and was also voted the ‘Most Beautiful’ in India as per the TIARA rating with 59.9 percent votes.
History of this topic
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