Samsung shifts tactics, as local firms dial up pressure
China DailyCustomers take a selfie with Samsung Electronics Co's new Galaxy Note 9 smartphone during its rollout in Shanghai on Aug 15, 2018. South Korean technology giant Samsung Electronics Co Ltd says it has "come back to the battlefield", and will take on China's rising brands with a new youth-oriented strategy, as it seeks to reclaim lost sales in the world's largest smartphone market. Innovative and cutting-edge technologies will go to Samsung's mid-range smartphones first, said Kwon Gye-hyun, president of Samsung Electronics China operations, at the launch ceremony of the mid-range Galaxy A8s. "Samsung still lags behind its local competitors such as Huawei, Vivo, Oppo and Xiaomi in terms of shipments and market share; it should make more efforts in strengthening brand building, and expanding offline and online retail channels," said Jia Mo, a research analyst with technology consultancy Canalys.