BCG study shows 70% users excited about GenAI at work, but 43% positive about its impact on daily life
7 months, 3 weeks ago

BCG study shows 70% users excited about GenAI at work, but 43% positive about its impact on daily life

The Hindu  

A study published on April 29 by the Boston Consulting Group titled ‘Consumers Know More About AI than Business Leaders Think,’ has shared that consumer understanding and enthusiasm around artificial intelligence is higher than expected. Based on a survey conducted across 21 countries and 21,000 respondents, the research also answered questions around the usage of AI in the workplace. “While perception and usage vary by market, age, and exposure, consumers around the world have a deeper appreciation of AI than we give them credit for,” said Aparna Bharadwaj, global leader of BCG’s Global Advantage practice, former leader of BCG’s Center for Customer Insight, and a coauthor of the study. If consumers and employees have concerns around data privacy and the ethical use of GenAI, they will not embrace the technology.” Seventy-five percent users shared that they have used a GenAI-powered app or service with people under 35 showing a higher awareness and usage of GenAI than those over 35.

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