With weekend event in Mumbai, Wimbledon aims to build a following in India
1 year, 6 months ago

With weekend event in Mumbai, Wimbledon aims to build a following in India

Live Mint  

London: The All England Club, home to the annual championships at Wimbledon, is embarking on a more challenging journey than winning the fabled Grand Slam of the sport. “To get a country involved you need national champions.” The All England Club knows this but buoyed by its success as the annual sporting event in the UK that delivers the highest economic boost to the country, it is hoping to attract some of the viewers who are riveted by IPL’s razzmatazz and regional loyalties. Last month, the Broadcast Audience Research Council revealed that even without counting the finals between Chennai Super Kings and Gujarat Titans, IPL had attracted 496 million viewers, an all-time record. Al-Qassab will not reveal how many viewers Star Sports attracts via its broadcast of Wimbledon but Chatterjee guesstimates that the number is limited to people who play tennis and a small upmarket viewership. Spanish star Paula Badosa, who retired injured, had to tell a reporter thrice that she had lost, an exchange that has become a popular first week meme.

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