Zepto's cash burn hits ₹250 crore a month, 6x more than May: Report
Hindustan TimesZepto’s monthly cash burn has surged to over ₹250 crore in the past two months, amid intensifying competition in the quick commerce sector. Zepto’s monthly cash burn jumps to over ₹ 250 crore, driven by fierce competition in quick commerce. Sources indicate that the cash burn is expected to stay near ₹300 crore for November, coinciding with India's annual festive season, the peak period for e-commerce and quick commerce platforms, the report added Zepto’s CEO and co-founder, Aadit Palicha, confirmed the developments, saying that more than 70 percent of their existing stores have achieved full EBITDA profitability. Quoting sources, the Moneycontrol report also added that Zepto has been aggressively investing in digital and performance marketing, including purchasing keywords on platforms like Google and Meta, and offering discounts to attract customers.